BLUE OCEAN BLOG
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Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Why You Need ‘Humanness’ to Make A Blue Ocean Shift
When we think about people as people, not as corporate executives, entrepreneurs, or government officials, and certainly...
Why You Should Eliminate and Reduce to Find New Blue Oceans
Written by Michael Olenick, an Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute. Value innovation,...
The Rising Importance of Value Innovation for Creating New Growth
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy...
First Date Tips: How to Have a Successful First Date the Blue Ocean Way
Does the thought of going on a first date make you kinda nervous? Does your memory of the last one make you cringe with...
Turning Waste to Energy: Sweden’s Recycling Revolution
According to experts, the world is heading towards a catastrophic two degrees Celsius increase in temperature because of...
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