by Chan Kim & Renée Mauborgne | Oct 20, 2021 | Uncategorized
Do you see what your customers and noncustomers see? Are you aware of the pain points your industry imposes on them? Pain points are aspects of a business, product, or service that buyers, knowingly or unknowingly, are forced to put up with or find so inconvenient...
by The Blue Ocean Team | Sep 9, 2021 | Uncategorized
The first thing you need to know as an entrepreneur or a small business owner is that to grow your business, you have to move away from competing. Don’t try to go up against big established players with huge financial and marketing resources. Instead, to grow your...
by Chan Kim & Renée Mauborgne | Sep 13, 2021 | Uncategorized
When we think about people as people, not as corporate executives, entrepreneurs, or government officials, and certainly not as human resources, we realize that, behind our titles, all of us are incredibly vulnerable. No matter how tough, confident, or polished we may...
by Blue Ocean Contributors | Oct 20, 2021 | Uncategorized
Written by Michael Olenick, an Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute. Value innovation, the simultaneous pursuit of higher value and lower cost, is the core of INSEAD Professors Chan Kim and Renée Mauborgne’s Blue Ocean Strategy. The...
by Chan Kim & Renée Mauborgne | May 26, 2022 | Uncategorized
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute. This is a challenging time for many companies. On the one hand, supply chain disruption, labor shortage, raw material and energy price hikes are...
by The Blue Ocean Team | Aug 17, 2021 | Uncategorized
Does the thought of going on a first date make you kinda nervous? Does your memory of the last one make you cringe with embarrassment? Maybe you don’t know what to do on a first date? Maybe you lack first date ideas? If so, you’re not alone. Few people find dating...
