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What is Blue Ocean Strategy?

Introductory Video

What is Blue Ocean Strategy? Developed by W. Chan Kim and RenĂ©e Mauborgne, Blue Ocean Strategy is a new way of thinking, a new strategic mind-set, a bold new path to winning the future. It’s about creating new markets, instead of competing in existing ones. It’s about standing apart by dialing up value for buyers, yet keeping costs low. It’s about creating new demand and making the competition irrelevant.

Blue Ocean Strategy is grounded in over decade-long research that focused on one overriding question: Why do some companies succeed in creating new markets while others fail?

Watch the video below to get inspired and learn more about blue ocean strategy.