To determine whether your company needs a Blue Ocean Strategy, ask whether any of the following conditions corresponds with the situation your organization is up against:

Your organization increasingly finds itself stuck in a red ocean of bloody competition characterized by commoditization of offerings, declining price points, and market share battles. If yes, it is key to understand how to break away from the competition and create all new demand, central features of Blue Ocean Strategy.

Your organization invests significantly in R&D, but often fails to translate R&D investments into large commercial opportunities. If yes, understanding how to link technology innovation or scientific innovation to commercial opportunities and value innovation is central and addressed by Blue Ocean Strategy in a systematic manner.

With China and India on the rise, conditions of supply exceeding demand are occurring in more and more industries. As both China and India have inherent cost advantages over most developed nations and are rapidly moving up the quality ladder, future companies will need to achieve both differentiation and low cost, which is the cornerstone of Blue Ocean Strategy.

Your organization would like to enhance the quality of organizational members’ strategic thinking and action in a setting that encourages leading-edge learning on how to make the competition irrelevant in your industry setting.

If you can identify with any of the above situations, then Blue Ocean Strategy is right for you.

Blue Ocean Strategy offers you a way to swim out of the red ocean. It presents a theory, tools, and frameworks to allow your company to break away from the competition and create a blue ocean of new market space.

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