PLOTTING YOUR PIONEER-MIGRATOR-SETTLER MAP
The pioneer-migrator-settler map, or PMS map, is a simple but powerful tool that allows you to assess your current portfolio of business offerings in one simple graphic, and see beyond today’s performance.
A full explanation of how to use the pioneer-migrator-settler map is given in Chapter 5 of BLUE OCEAN SHIFT.
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Blue Ocean Strategy Practitioner Program
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