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AI NAVIGATOR
Develop Your Personal Leadership Journey and Become an Effective Leader

Develop Your Personal Leadership Journey and Become an Effective Leader

by The Blue Ocean Team | Mar 23, 2022 | Uncategorized

Adapted from Chan Kim and Renee Mauborgne’s Blue Ocean Leadership, Harvard Business Review (May, 2014) Every day you are on your personal leadership journey. The decisions you make as a leader affect your team and your organization. How would you evaluate your...
Strategy vs Tactics: What is the Difference and Why it Matters

Strategy vs Tactics: What is the Difference and Why it Matters

by The Blue Ocean Team | Jan 14, 2022 | Uncategorized

‘Strategy’ and ‘tactics’ – we hear people use these terms all the time at work or online, often interchangeably. But there’s a crucial difference between strategy and tactics, and you need to understand both if you’re serious about getting ahead in your business....
Why Companies Need to Take a Fresh Look at Innovation

Why Companies Need to Take a Fresh Look at Innovation

by The Blue Ocean Team | Sep 8, 2021 | Uncategorized

How did Apple rise from the brink of bankruptcy in 1997 to become the first U.S. company with a market value of US$1 trillion this year? Was it because their iPods, iPhones, and iPads are innovative products? Management guru Professor Chan Kim posed these questions...
Why Technology Innovation Only Counts When Linked to Buyer Value

Why Technology Innovation Only Counts When Linked to Buyer Value

by The Blue Ocean Team | Jan 7, 2022 | Uncategorized

Includes excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017) and the case study “Searching for Value: Value Innovation vs. Technology Innovation”, written by Institute Executive Fellow at the INSEAD Blue...
Work Smarter Not Harder – Strategic Advice for Accomplishing More in Work and Life

Work Smarter Not Harder – Strategic Advice for Accomplishing More in Work and Life

by The Blue Ocean Team | Jan 7, 2022 | Uncategorized

So you want to work smarter not harder – who doesn’t? Most of us would like to use our time more efficiently. The question is how to work so that you become more productive while also making time for the strategic work that will help you stand out and take your...
Five Steps to Making a Blue Ocean Shift

Five Steps to Making a Blue Ocean Shift

by Chan Kim & Renée Mauborgne | Sep 3, 2021 | Uncategorized

Ninety percent of businesses fail within ten years. In almost any other context, that would be a shocking statistic. But it’s something the entrepreneurial community seems to accept as standard. If you want to minimize the randomness and trial and error in creating...
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