by Blue Ocean Contributors | Sep 9, 2021 | Uncategorized
By Colin Weston, host of The ModGolf Podcast When I first looked at golf six years ago through my entrepreneurial lens, I saw an industry that was both in deep trouble and ripe for innovative creativity. The golf industry was on the decline, as over 20% or five...
by The Blue Ocean Team | Sep 9, 2021 | Uncategorized
Getting a good job when you are freshly graduated is tougher than ever. According to the Federal Reserve Bank of New York, about 44 percent of recent graduates are underemployed – either working full time at a job for which he/she is overqualified, or at a part-time...
by Chan Kim & Renée Mauborgne | Sep 9, 2021 | Uncategorized
We recently had the opportunity to interview Shawn Busse, CEO of Kinesis a Portland marketing firm founded in 2000. When his company started to feel the impact of the downturn in 2009, Shawn turned to Blue Ocean Strategy to change the course of the company and steer...
by Chan Kim & Renée Mauborgne | Sep 8, 2021 | Uncategorized
Nondisruptive creation is where one’s gain doesn’t have to come at the expense of others. Very often entrepreneurs associate market creation with disruption or creative destruction, focusing on displacing existing players and markets by bringing in a superior product....
by Blue Ocean Contributors | Sep 8, 2021 | Uncategorized
Written by J. Rae Cho & Tim Polkowski, Value Innovation Group Medical Tourism in Thailand Medical tourism, a combination of tourism and medical treatment, has become its own industry and grown rapidly thanks to the blue ocean approach taken by a couple of...
by The Blue Ocean Team | Sep 8, 2021 | Uncategorized
The Indian Premier League (IPL), reinvented the nation’s cricket league by transforming a long-winded ‘gentlemen’s game’ into a thrilling three-hour sports drama featuring Bollywood stars. It created a new market space known as ‘cricketainment’ whereby cricket is...
