by Chan Kim & Renée Mauborgne | May 2, 2025 | Uncategorized
The market dynamics of value innovation. No company wants perfect competition. It’s tough. There’s no money in it. Perfect competition drives profits down to close to zero. Instead, what companies strive for is market dominance. They want to stand apart, be the best...
by Chan Kim & Renée Mauborgne | Mar 18, 2024 | Uncategorized
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute. SmileDirectClub (SDC), an American teledentistry company once valued at nearly $9 billion and poised to disrupt the traditional braces industry,...
by Blue Ocean Contributors | Dec 9, 2024 | Uncategorized
By Oh Young Koo Institute Senior Executive Fellow at The INSEAD Blue Ocean Strategy Institute Have you ever attempted to take free online classes from Coursera or Udemy? Did you complete the class or drop it in the middle of it? A study revealed that when it comes to...
by Blue Ocean Contributors | Feb 5, 2024 | Uncategorized
Written by Melanie Pipino, an Institute Fellow at the INSEAD Blue Ocean Strategy Institute. Image created by OpenAI’s DALL·E The fusion of fashion and technology is no longer a glimpse into the future; it’s our present reality, as exemplified in the 2023...
by Chan Kim & Renée Mauborgne | Dec 19, 2023 | Uncategorized
For decades, the business and corporate world has been sold on three ideas: One, we should analyze what is, to shape our view of what could be. Two, more than ever today, and even more so in the future, technology innovation is the key to market creation and growth....
by Chan Kim & Renée Mauborgne | Sep 22, 2023 | Uncategorized
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute. Environmental issues – be it pollution, the depletion of natural resources or climate change – are hot button topics of our world today. While...
by Chan Kim & Renée Mauborgne | Aug 22, 2023 | Uncategorized
Our new book, Beyond Disruption – Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs, is the outcome of a long research journey. We first sought to expand the frontiers of strategy. Then, we moved on to consider innovation beyond existing...
by Chan Kim & Renée Mauborgne | Aug 22, 2023 | Uncategorized
We’ve all heard the refrain: Disrupt this, disrupt that. Disrupt – or die. Unsurprisingly, many business leaders have come to view “disruption” as a near synonym for “innovation”, with many companies having achieved their success by disrupting traditional sectors. For...
by Chan Kim & Renée Mauborgne | Apr 30, 2023 | Uncategorized
Excerpts from Chan Kim & Renée Mauborgne’s Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs (Harvard Business Review Press, 2023) Consider these examples: Netflix versus Blockbuster, Amazon versus booksellers and...
by The Blue Ocean Team | Aug 30, 2023 | Uncategorized
Harvard Business Review paid tribute to INSEAD’s Chan Kim and Renée Mauborgne, along with Harvard’s Michael Porter and the late Clayton Christensen, at its 100-year celebration that took place at Jazz at Lincoln Center in New York City on March 7th 2023. Chan Kim...
