TEACHING MATERIALS
Blue ocean pedagogical materials, used in over 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean strategy concepts, developed by world-renowned professors Chan Kim and Renée Mauborgne.
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Bestselling and Award-Winning Cases
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MARVEL
Best Strategy and General Management Case Winner
This award-winning and bestselling case explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with CEO Peter Cuneo who launched a Blue Ocean. The video is available for professors in the members’ area.
PRODIGY FINANCE
Best Finance and Banking Case Winner
The case describes how three INSEAD alumni founded a fintech company called Prodigy Finance and created a new market of international student loans by solving a long-unaddressed problem in the finance industry.
André Rieu
André Rieu and his Johann Strauss Orchestra have stood apart in the declining classical music industry for nearly two decades. This case examines how the Dutch violinist and conductor created a vast blue ocean of new demand by reconstructing the market boundaries between classical and pop music.
META
The case challenges students to explore the social, economic, and environmental implications of Meta’s proposed metaverse along with potential business models. The theory and tools of Blue Ocean Strategy are used in the analysis.