Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper​ understanding of key blue ocean strategy concepts, developed by world-renowned professors Chan Kim and Renée Mauborgne.





Module 4: Class Hackathon – Blue Ocean Shift in Action

This teaching module takes on blue ocean shift process in a hackathon format so that participants not only learn the concepts and methodology of blue ocean but also experience an actual strategy formulation process. In this way, participants can polish their understanding on the theory, retain the knowledge longer, and they become more confident to transfer the knowledge into an action.

In this class hackathon, each participant will perform in a group to create a blue ocean idea in a challenging red ocean industry. We provide a process – a five-step modular approach with blue ocean tools and framework, though which participants can unlock their creativity and reimagine the future. It is an open-ended task which does not require a correct answer. In the end of group exercise, however, we present one of the possible answers in a form of case study, so that participants can reflect upon their exercise with what the real case has done.