TEACHING MATERIALS

Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper​ understanding of key blue ocean strategy concepts, developed by world-renowned professors Chan Kim and Renée Mauborgne.

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Module 3: Implementing Blue Ocean Strategy

What are the risks of implementing a new strategy, particularly when it requires a significant departure from a status-quo? And how can we minimize those risks?

This teaching module addresses key principles for implementing a new strategy successfully by introducing tipping point leadership and fair process.

While this teaching module is prepared to teach key implementation principles in the context of blue ocean strategy, teachers might introduce tipping point leadership and fair process in a general strategy implementation or a leadership course as they are relevant to and generally applicable for a successful strategy execution in any kind.