TEACHING MATERIALS

Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper​ understanding of key blue ocean strategy concepts, developed by world-renowned professors Chan Kim and Renée Mauborgne.

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IMPLEMENTATION LECTURE

Blue Ocean Strategy Implementation: Lecture on Tipping Point Leadership and Fair Process in Action

Author(s): KIM, W. Chan, MAUBORGNE, Renée, LING, Katrina

Summary

A full PowerPoint presentation packet for a 45‐minute to one‐hour lecture. The presentation covers how an organization can overcome the cognitive, resource, motivational, and political hurdles to successfully execute a strategic shift as is often required to create new market space. The presentation covers how to achieve this while building employees’ trust and commitment around a new strategy. Here the concepts of Tipping Point Leadership and Fair Process are covered and linked directly to blue ocean strategy and its execution. These slides come with a teaching note that highlights key points to be made in the presentation.

Case Study
Teaching Note
Lecture Slides