BLUE OCEAN STRATEGY | SHIFT FOR PROFESSORS

INTRODUCE BLUE OCEAN CREATIVITY INTO YOUR CLASS

Blue Ocean Strategy | Shift teaching materials are designed for professors and lecturers who want to introduce or strengthen strategic innovation in their classrooms. The materials offer brand-new teaching methods that go beyond case learning with class exercises, online interactive cases, and strategic development tools that result in a dynamic, modern classroom and immersive learning experience. Ideally suited for both executives and students.

Developed by world-renowned INSEAD professors Chan Kim and Renée Mauborgne, the global top 10 bestselling authors at The Case Centre, blue ocean teaching materials are used in top business schools and more than 2,800 universities worldwide.

By signing up to the Blue Ocean Strategy | Shift for Professors newsletter, you’ll get:

• the latest thought leadership from the authors
• updates on the newly released and award-winning blue ocean cases
• insights into adopting blue ocean teaching materials in teaching modules and curricula
• updates on free webinars on how to teach Blue Ocean Strategy | Shift in your class

Don’t wait. Liven up your classroom today. Your students will love it.