This website requires a newer version of Internet Explorer We recommend to update your browser to the latest version of Internet Explorer

Update your browser

Want to be the first to get sneak peeks of Blue Ocean Shift?


Blue Ocean Shift is the much-anticipated follow-up to the Blue Ocean Strategy book. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people’s confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
We will be sharing exclusive content from the new book via our newsletter so don’t miss out. Sign up now!
You will also receive articles & blogs from us every few weeks. All of these will help you on your blue ocean journey, and we promise not to spam you.