Want to be the first to get sneak peeks of Blue Ocean Shift?
Blue Ocean Shift is the much-anticipated follow-up to the Blue Ocean Strategy book. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people’s confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
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