THE BLUE OCEAN FAIR
At a blue ocean fair, the strategic options you and your team have developed are opened up for transparent feedback and calibration. You can then make a decision on which option to take forward, and which aspects of it you may still need to refine and work through to open up a new value-cost frontier.
Find all the information you need on blue ocean fairs in Chapter 12 of BLUE OCEAN SHIFT.
Blue Ocean Sprint
The official online course to learn the essentials of blue ocean strategy and shift.
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Blue Ocean Strategy Practitioner Program
Join the ranks of elite blue ocean strategy practitioners with our globally recognized program.