BLUE OCEAN SHIFT provides a roadmap for national development. It shows how to transform the public sector on the local, state and national level through high-impact, low-cost initiatives that cut across ministries, agencies, NGOs and municipalities.
Across the globe, governments are increasingly using blue ocean concepts to deliver high value at low cost.
Find out how blue ocean shift, developed by W.Chan Kim and Renée Mauborgne, is being applied across regions.
Malaysia is making a blue ocean shift in its national development as it strives to become an advanced nation by 2020. To achieve this, the government has adopted the blue ocean shift process.
National Blue Ocean Strategy (NBOS) has been at the forefront of Malaysia’s strategic planning. Through NBOS, over 80 ministries and agencies are collaborating to break down bureaucratic silos and develop initiatives that are high impact, low cost and rapidly executed. As a result, more than 100 NBOS initiatives have been implemented in eight key impact areas that tackle a wide range of economic and social issues.
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PRESIDENT REAFFIRMS HER COMMITMENT TO BLUE OCEAN STRATEGY
President Park Geun-hye of the Republic of Korea recently reaffirmed her commitment to creating blue oceans in Africa in her opening address at the 20th National Assembly. President Park shared that “cooperation with Africa offers opportunities to open a new blue ocean and a new future” and that her “active diplomacy toward this blue ocean” is aimed at eventually broadening South Korea’s diplomatic horizons and securing new momentum for growth.
Address by President Park Geun-hye at the Opening of the 20th National Assembly foreign Affairs, 2016-09-18
2012 PRESIDENTIAL CANDIDATES EMPHASIZE IMPLEMENTING BLUE OCEAN STRATEGY
President Park Geun-hye:
Current president of South Korea (presidential candidate at the time) Ms. Park Geun-hye, stated that in order to achieve a huge leap in Korea’s international exports, Korea needs to create a new blue ocean in Southern African and Middle Eastern countries.
Candidate Jeong Sae-gyun:
Presidential candidate of the Democratic Party, Mr. Jeong Sae-gyun, stated that he would put quality job creation using blue ocean strategy at the top of his economic policy priorities. He especially emphasized the importance of reviving economic activity in the rural sector and creating jobs that will return talent to rural areas. This includes building support centers to promote rural industry, enhancing tax incentives, and encouraging retired and middle-aged individuals to return to the rural areas in pursuit of a second career.
Candidate Kim Doo Kwan:
A Democratic United Party’s primary candidate, Mr. Kim Doo Kwan, stated that blue ocean opportunities for economic growth in South Korea’s future lie in cooperating with North Korea, sharing each other’s resources to achieve a huge leap in growth. He stated that in order to create an environment where cooperation is possible, the military draft should be abolished to create an atmosphere oriented towards peaceful reunification rather than an atmosphere on the brink of war.
Candidate Ahn Cheol-soo:
Independent presidential candidate Ahn Cheol-soo said that South Korea must pursue closer ties with “northern economies” if it wants to take the next leap forward. By building up the North’s logistics infrastructure, SMEs can gain access to more business opportunities, while at the same time helping contribute to closer inter-Korean cooperation, the candidate claimed. He said such an arrangement will lead to an economic “blue ocean” environment that can benefit all sides.
Blue Ocean Strategy at the Core of Korea’s Presidential Candidate’s Economic Policy Vision Asian Economies, 2012-09-01
Democratic United Party primary candidate Kim Doo Kwan’s – “Cooperation with North Korea will be South Korea’s Blue Ocean Strategy in achieving economic growth in the future” Yahoo Korea News, 2012-08-31
Presidential Candidate Ahn: Cooperation Between North & South Korea to Create Blue Ocean Opportunities Yonhap News Agency, 2012-09-10
AGRICULTURAL BANK OF CHINA TO THE NEW FORMAT SWORD,INTERVIEW WITH CAI ZHAO, GENERAL MANAGER OF THE AGRICULTURAL BANK OF SOFTWARE DEVELOPMENT CENTER
In a recent interview, the General Manager of the Software Development Center of the Agricultural Bank of China, Mr. Cai Zhao, discusses the bank’s core system subversive transformation – the ‘Blue Ocean project’ (Blue Ocean Engineering). He briefly describes the history, concept, needs and the importance of implementation of blue ocean strategy for a better banking service.
SHENYANG CITY: THE GOVERNMENT OF SHENYANG CITY ESTABLISHES SHENYANG BLUE OCEAN ECONOMIC ZONE
The city of Shenyang in China’s Liaoning Province established a Blue Ocean Economic Zone to spur economic development in the region. The project has huge potential to provide a new engine for the old industrial base as well as provide residents with reasonably priced cultural and technological imports.
沈阳蓝海经济区成立（图） (Shenyang Blue Ocean Economic Zone Established) Archina, 2012-11-28
和平区加速建设“蓝海家园”提前实现小康 (Heping District Accelerate The Construction of “Blue Ocean Homes”, Achieve Well-off Earlier) Shenyang Government, 2012-11-22
和平区 加速建设“蓝海家园” 提前实现小康 (Heping District Accelerates The Construction of “Blue Ocean Homes”) Shenyang Government, 2012-11-22
YIWU ZONE: NATIONAL YIWU ECONOMIC AND TECHNOLOGY DEVELOPMENT ZONE ASPIRES TO MOVE FROM RED TO BLUE OCEAN
National Yiwu Economic and Technology Development Zone, a 93-square kilometer economic zone, was established in 1992 as a wholesale hub for all of China. The zone is now looking into applying blue ocean strategy to move away from being a wholesale and manufacturing zone to more sophisticated areas to open new market spaces.
易金轩 大市场拉动大产业 大产业支撑大市场 (National Economic and Technological Development Zone, Yiwu) China Economic Herald, 2013-03-16
AGRICULTURE BANK OF CHINA SUPPORTS DEVELOPMENT OF LOCAL INDUSTRY THROUGH BLUE OCEAN STRATEGY
The Agriculture Bank of China (ABC) has surpassed the Bank of China in the extent to which it has implemented blue ocean strategy in its state operations. The ABC offers loans to improve public services in cities, supports development of local industry, and assists residents in settling down in cities.
CREATING BLUE OCEANS IN PUBLIC HEALTH DATA AND MEDICAL CARE
The National Cheng Kung University Research Center for Health Data (NCKU RCHD) has initiated the Southern Region Health Data Analysis Strategic Alliance to provide more detailed and accurate public health data and medical care services by gathering experts in the southern region of Taiwan and fully utilizing the functions of the Center. The initiative, based on blue ocean strategy, aims to build a communication and collaboration platform to enhance the overall quality of medical and healthcare service research.
National Cheng Kung University Initiates Health Data Analysis Strategic Alliance National Cheng Kung University, 2013-06-10
FORMER MINISTER OF EDUCATION URGES STUDENTS TO CREATE BLUE OCEANS
The former Minister of Education of Taiwan has encouraged students, regardless of further studies and careers, to create their own blue ocean opportunities where competition is made irrelevant.
BLUE OCEAN STRATEGY FOR CROSS-STRAIT INDUSTRIAL COOPERATION IN THE REGION
Taiwan’s Cross-Strait Common Market Foundation Chairman, Chan Huo-sheng, argues that the mainland of China and Taiwan have distinctive strengths and instead of competing with each other the two regions should collaborate by adopting blue ocean strategy. When Taiwan’s strength in innovation is combined with the mainland’s capability to produce on a massive scale, the result could be a win-win cross-strait industrial realm. Actions to strengthen cooperation have already been taken by Xiamen City, whose goal is to develop the country’s first cross-strait industrial cooperation zone by 2020.
BLUE OCEAN STRATEGY SHAPES INDONESIA’S TOURISM STRATEGY
In a recent lecture Indonesia’s Minister of Tourism Dr. Arief Yahya discussed what is termed the ‘WIN-Way’ – the Wonderful Indonesia Way – which is described as being a strategic approach. Dr. Yahya spoke of the importance of innovation for the WIN-Way and touched on blue ocean strategy and its tenet of creating a new offering and making the competition irrelevant.
THE PRESIDENT OF MYANMAR DISCUSSES PLANS TO CREATE BLUE OCEANS IN INFRASTRUCTURE DEVELOPMENT
The President of Myanmar and Chairman of STX Group (the world’s fourth-largest ship and plant manufacturer) discussed plans to unlock blue ocean opportunities in infrastructure projects in Myanmar. The President invited the group to invest in three special economic zones which are underway and to cooperate in solar power generation to supply electricity to rural areas, infrastructure development, and dockyards.
STX Chief Discusses Blue Ocean Opportunities with Myanmar’s President Newspost, 2012-10-10
COLOMBO PLAN SECRETARIAT APPLIES BLUE OCEAN STRATEGY TO FORMULATE ENTREPRENEURSHIP DEVELOPMENT PROGRAMMES
The Colombo Plan for Cooperative Economic and Social Development in Asia and the Pacific is an inter-governmental organization providing development assistance with a focus on human resources development in the Asia-Pacific region. The Colombo Plan was conceived at the Commonwealth Conference on Foreign Affairs held in Colombo, Ceylon (now Sri Lanka) in 1950 as a cooperative venture for economic and social advancement of the people of South and Southeast Asia. The Colombo plan used blue ocean strategy to develop a training program on entrepreneurship development that targeted senior and mid-level government and non-government officials and working with SMEs to formulate and implement entrepreneurship programs.
Training Programme on Entrepreneurship Development Using the Blue Ocean Strategy The Colombo Plan, 2011-07-08
Entrepreneurship Development Using Blue Ocean Strategy The Island Online, 2008-07-25
Colombo Plan has to increase brand recognition: Patricia Yoon-Moi Chia The Island Online, 2011-07-01
SRI LANKA URGED TO APPLY BLUE OCEAN STRATEGY
Sri Lanka is urged to apply blue ocean strategies similar to those adopted by Dubai. The editorial urges Sri Lanka to align its value, profit, and people propositions. Sri Lanka could emulate Dubai in pursuing its ambition to become a miracle economy in Asia. Specific actions Sri Lanka could take would be a fine-tuning of its incentive packages for foreign investment, infrastructure improvements, and a focus on housing and education.
Developing Sri Lanka on the Lines of Dubai The Sunday Times, 2012-01-08
PIA AND THE BLUE OCEANS
Blue Ocean Strategy should be applied across Pakistan, argues Capt. Jamil Janjua. Firstly, Pakistan International Airlines should apply the concept in order to escape the red ocean of Gulf airlines and other rivals. Moreover, the Pakistan government should go further and apply blue ocean strategy across the public sector – in ministries, banking, medical care, education, police and so on – in order to progress towards becoming an advanced nation.
PIA and the Blue Oceans DAWN, 2016-02-04
NEPAL COULD ACHIEVE THE SUCCESS OF SWITZERLAND AND DUBAI IF IT APPLIES BLUE OCEAN STRATEGY
The article suggests there are plenty of opportunities for Nepal to achieve the success that Switzerland and Dubai have. Nepal needs to find alternative revenue sources as a means of lessening its dependence on foreign aid. It must also stop competing in areas where it has no comparative advantage and focus on creating a blue ocean. This can be achieved through determined leadership and direction.
Reinventing Brand Nepal Nepali Times, 2012-11-29
SINGAPORE’S BLUE OCEAN STRATEGY INSTRUMENTAL IN ACHIEVING HIGH GROWTH
Singapore has applied blue ocean strategy to achieve the growth it saw in its first 30 years by pursuing low-cost and differentiation simultaneously. The Value Innovation Action Tank (VIAT), a non-profit organization founded in partnership by 15 Singaporean government ministries and agencies, was established in 2004. Its objective is to apply the ideas, frameworks, tools, and processes of value innovation and blue ocean strategy to the country’s private and public sectors to power Singapore in the knowledge economy.
Value Pioneering – How to Discover Your Own ‘Blue Ocean’ Strategy & Leadership, 2005-06
The Business Times Singapore, 2004-10-13
THE GOVERNMENT OF ARAGÓN TAKES A BLUE OCEAN APPROACH WITH ITS TOURISM STRATEGY
Part of the Aragón Plan of Tourism Strategy 2016-2020 has a blue ocean strategy influence, shared the Minister of Planning, Transportation and Housing of the Government of Aragón, when he presented the plan recently. José Luis Soro spoke of how through blue ocean strategy Aragón will differentiate itself through innovation and without competing with other destinations.
THE CITY OF GHENT TRANSFORMED INTO A BLUE OCEAN TOURIST DESTINATION
A senior strategic consultant has argued that the city of Ghent in Belgium has set itself apart from other towns in the region by taking a blue ocean approach. Along with many towns and cities in the northwest region of Belgium, Ghent is a beautiful city of medieval architecture, fascinating museums, beautiful churches and culture. However, as many of the towns and cities in the region have similar attractions and architecture, Ghent did not stand out and was not on the radar of many tourists. In 2009 Ghent’s situation changed when it became the first city in the world to adopt a weekly vegetarian day, which led to the city becoming known as the vegetarian capital of the world. Ghent now attracts visitors from all across the world eager to try the city’s vegetarian fare.
How Destinations Can Demonstrate Value by Using Blue Ocean Strategy Destination Think!, 2016-05-06
MINISTER OF THE REPUBLIC OF TATARSTAN CALLS FOR ‘BLUE OCEAN’ RECYCLING PRACTICES
The Minister of Ecology and Natural Resources of the Republic of Tatarstan, Farid Abdulganiev recently discussed the blue ocean that he saw in recycling garbage. Influenced by the refuse recycling practices he learned about on a recent trip to Singapore, Mr. Abdulganiev shared that he saw opportunity for the Republic in this area.
THE BLUE OCEAN STRATEGY : NEW PLANNING APPROACHES FOR LOCAL AUTHORITIES
Formez PA, the Italian government agency that helps local authorities with public administration issues are encouraging local authorities to implement blue ocean strategy. Formez PA sees that blue ocean strategy will help with matters of bureaucracy and improving the functionality of public administration. In October 2015 Formez PA will present the outcomes of their blue ocean strategy project at a conference in Syracuse.
“La strategia oceano blu”: nuovi approcci di pianificazione per gli enti locali Formez PA, 2015-07-15
PALERMO REGION EXPERIMENTS WITH BLUE OCEAN STRATEGY
Blue ocean strategy is being applied in a pilot phase in the Palermo region of Italy to reformulate the strategy normally pursued by public administration bodies. The “Innovation Without Conflict” project based on blue ocean strategy methodology aims to change non-value creating activities and enhance activities that benefit the greater public. FORMEZ PA, a service, research and training center for the modernization of public administration directly accountable to the Civil Service Department in the Prime Minister’s Office, is in charge of formulating and rolling out the project.
Palermo Region, “Innovation Without Conflict” at the Start of the Experimental Phase Formez PA, 2014-09-25
LEIRIA REGION’S VISION 2020 BASED ON BLUE OCEAN STRATEGY
NERLEI, the Regional Business Association of the Leiria region in Portugal, launched “Strategic Framework NERLEI 2020” outlining a 2020 vision for the Leiria region based on blue ocean strategy. Chairman of the Board of the NERLEI, Jorge Santos, presented the Strategic Framework. The main points of the plan include linking traditional businesses with industrial networks and cultivating tourism with historical and environmental landmarks.
Strategic Framework NERLEI 2020 Leiria Economica, 2012-11-03
CITY OF ALMERE CREATES ITS OWN BLUE OCEAN
Almere, a city in the Netherlands, is said to have applied blue ocean strategy to attract people to come and live in the city. Uniquely, residents have the freedom to propose any civic initiatives and be part of the city’s development.
Het succes van Almere: de blauwe oceaan! (The Success of Almere: the Blue Ocean!) dichtbij, 2013-04-04
De Polder | De Blauwe Oceaan van Nederland Sargasso, 2012-09-08
BLUE OCEAN STRATEGY A SOLUTION FOR EUROPE’S PROBLEMS
Elena Panaritis calls on European Union to focus on blue ocean strategy.
Why Europe is Failing to Prevent the Spread of the Euro Crisis Huffington Post, 2012-10-11
UNITED ARAB EMIRATES
THE EMIRATES IDENTITY AUTHORITY APPLIES BLUE OCEAN STRATEGY TO ALL LEADERSHIP LEVELS
The Emirates Identity Authority seeks to apply blue ocean strategy at all leadership levels. Its Senior Management Committee emphasizes the importance of changing the concept of performance from developing procedures and services, to innovation-based approaches that would allow the organization to move away from competition.
Identity Invites Employees To Focus On Creativity and Innovation and Away from Stereotypes, Algharabia News, 2014-09-29
LEVERAGING NATURAL RESOURCES THROUGH BLUE OCEAN STRATEGY CAN HELP ACHIEVE HIGH GROWTH
According to one of the principal presenters at the Conference on Strategic Growth Planning and Change Management, the Sultanate’s prodigious natural and human resources, if leveraged through the application of the blue ocean strategy, can put Oman on a path to accelerated growth, achieving even better results than Dubai.
With the BOS, Oman Can Be a Regional Model for Growth Omanet, 2012-10-21
THE KING OF SWAZILAND PROPOSES ADOPTION OF BLUE OCEAN STRATEGY
King Mswati III of Swaziland, who is also chair of the Southern African Development Community (SADC), has voiced his opinion that the region should adopt processes such as blue ocean strategy in order to encourage positive and innovative thinking. His Majesty also proposed building a University of Transformation.
King Mswati Moots SADC University on Innovation The Herald, 2016-09-01
LOUISIANA: LOUISIANA ECONOMIC DEVELOPMENT DEPARTMENT APPLIES BLUE OCEAN STRATEGY TO STATE’S ECONOMIC DEVELOPMENT
Blue ocean strategy is cited as central to the state of Louisiana’s bid to transform itself economically and attract new businesses. The state’s Blue Ocean Initiative simultaneously bolsters existing industries while spurring emerging sectors with greater potential for future job growth. The aim is to create high growth opportunities and new jobs in fields such as nuclear energy manufacturing, digital interactive media, and advanced manufacturing. The early results of BOS applications are encouraging. The state of Louisiana is adding jobs at a faster rate than other states in the US, with the number of jobs projected to increase by 13.6 per cent from 2010 to 2020, changing the economic outlook for the state.
Report Cites Baton Rouge, New Orleans and Houma-Thibodaux Economic Links The Advocate, 2013-04-23
Economic Synergies Across Southeast Louisiana Greater New Orleans Community Data Center, 2013-04-16
BRAC Releases List of Targeted Industries, Foreign Investors The Advocate, 2012-12-18
Job Forecast Looking Up for Louisiana The Advocate, 2012-11-01
LOUISIANA: The Next Great State for Business Investment Louisiana Economic Development, 2011-06-06
Moret: Workers Key to Growth The Advocate, 2010-06-17
Gov. Jindal Announces New Director of Pennington Biomedical Research Center, Clinical Trials and Research Initiative Office of the Governor, State of Louisiana, 2010-04-29
Getting There First: Louisiana’s Blue Ocean Initiative Louisiana Economic Development, 2010-03-01
In the Blue Ocean, Baton Rouge is Hunting Gazelles The Advocate, 2010-02-01
Blue Ocean: Bright Plan,The News-Star, 2010-01-19
Moret Predicts Growth Spurt. ‘Blue Ocean’ Study May Help Attract Jobs The Advocate, 2010-01-07
Moret Looking for New Business Development The New Star, 2010-01-06
Louisiana Will Target Undeveloped Business Sectors in 2010, Economic Development Secretary Says The Times-Picayune, 2010-01-06
Louisiana’s Blue Ocean The Advocate, 2009-10-06
Getting There First. Louisiana’s Strategy for the Future Louisiana Economic Development, 2009-09
Louisiana’s Top Economic Official Searching for Blue Ocean Businesses Thetowntalk.com, 2009-07-29
12 Months of Momentum Louisiana Economic Quarterly, 2009
FLORIDA: CITY OF ORLANDO ADOPTS BLUE OCEAN STRATEGY
Brooke Bonnet talks about Orlando’s blue ocean strategy.
On A Day Focusing On The Power Of Regional Collaboration, Kip Holden Lashes Out At EA Sports nola.com | The Times-Picayune, 2013-11-03
CREATING BLUE OCEANS IN CLINICAL LABORATORY SCIENCE
American Society for Clinical Laboratory Science (ASCLS) applies blue ocean strategy and creates a new value curve that describes its future strategy. ASCLS believes it can stand apart from other organizations and expand its market boundaries by focusing on eliminating and reducing redundant elements, and enhancing and creating new elements as described by its new tagline: ‘One Voice, One Vision’.
Unveiling ASCLS’s New Tag Line And Strategy CanvasAdvance Healthcare Network, 2014-08-22
MAINE: THE STATE OF MAINE IS URGED TO NURTURE MORE BLUE OCEAN IDEAS
Maine is urged to find and nurture more blue ocean ideas that create uncontested market space with high customer value. Kai Aikin, VP of Business Development at Introspective Systems LLC, is part of Maine’s Top Gun program, an entrepreneurship accelerator program run by The Maine Center for Entrepreneurial Development with the Foster Center for Student Innovation. Aikin believes that through programs such as Top Gun, Maine has an opportunity to capitalize on big ideas that build new markets. The challenge is to build the entrepreneurial capacity of the state so that large businesses with ties to Maine can grow to help mitigate the departures of large businesses which, lacking ties to Maine, have moved to states with better economic outlooks.
Stalking the Wild Blue Ocean Bangor Daily News Maine, 2012-02-06
CALIFORNIA: THE GLOBAL WARMING SOLUTIONS ACT OF 2006 OPENED UP A NEW MARKET SPACE FOR THE WASTE INDUSTRY IN CALIFORNIA
The AB 32, the Global Warming Solutions Act of 2006 implemented by the California Air Resources Board, opened up a new market space for the waste industry in the state. Emerging companies capitalized on the opportunity created and seized new market space that looks beyond conventional practices and focuses on the untapped opportunities, which lie in green and sustainable practices.
Beyond Waste Companies in the Blue Ocean Teru Talk, 2011-04-01
PRESIDENTIAL CAMPAIGN OF SENATOR EDUARDO FREI USES BLUE OCEAN STRATEGY
Oceanos Azules de Frei (Frei’s Blue Ocean Group) is a group of young professionals that worked on a political campaign for Chilean presidential candidate, Senator Eduardo Frei Ruiz Tagle in 2009. The formation of the group was inspired by blue ocean strategy and its creation of uncontested market space with the goal to create a space for discussion and proposals for change in the country. Oceanos Azules de Frei has applied blue ocean strategy to attract noncustomers (young, disengaged professionals) to join their organization. The group calls on Chileans to be protagonists of their future, rather than spectators and observers.
Frei Se Reunira Hoy Con Su Equipo Programatico “Creando Oceanos Azules y Despejando la Cordillera (Frei Will Meet With Your Team Program “Creating Blue Oceans and Solving the Cordillera”) La Tercera, 2009-01-19
PRESIDENT OF PARAGUAY IS CALLED UPON TO TURN BROWN OCEAN INTO A BLUE ONE
Paraguay’s La Nacción calls on President Cartes to “purify the brown ocean” that businesses operate in for the social and economic success of the country. Even blue ocean business opportunities are becoming muddied by corruption and public institutions are increasingly unable to cater to the needs of the private sector. According to Benítez González, Professor at the Getulio Vargas Foundation in Brazil, the answer to fighting corruption lies not in implementing new laws, whose impact cannot be felt by the public, but rather in leadership transformation. Using tipping point leadership to overcome organizational hurdles is presented as a way to break the status quo and combat corruption in Paraguay.
Océano Marrón (Brown Ocean), La Nacción, 2013-07-28
Horacio Cartes y la Corrupción (Ii) (Horacio Cartes and Corruption (Ii) 5dias, 2013-08-30