Blue Ocean Coaching

Shift your perspective with a personal coach

About Our Coaching

Blue Ocean Coaching is your personal coaching program, delivered via Blue Ocean Studio®. Learn blue ocean concepts, tools and frameworks under the guidance of a personal coach with over 15 years’ industry experience in formulating, implementing and consulting on blue ocean strategies globally.

Program Contents

Coaching sessions breakdown

Personal Coaching Session 1

  • Introduction to the blue ocean logic and its systematic methodology.
  • Visualize your business’s offering in relation to those of your competitors
  • Exercise 1: As-Is Strategy Canvas
  • Explore the full range of experiences buyers have in your target group
  • Exercise 2: Buyer Utility Map

Personal Coaching Session 2

  • Shift focus from customers to noncustomers
  • Exercise 3: Three Tiers of Noncustomers
  • Shift your focus across conventional boundaries
  • Exercise 4: Six Paths Framework

Personal Coaching Session 3

  • Translate insights and observations into concrete and actionable blue ocean strategic options
  • Exercise 5: Eliminate-Reduce-Raise-Create (ERRC) Grid
  • Visualize how your blue ocean move shifts from the existing red ocean reality
  • Exercise 6: To-Be Strategy Canvas

Asked Questions

The course has a one-time fee of USD 899.00 and should be completed within two months of starting the program. Payments are always made in USD. If you have a card or bank account in non-USD currency, in most cases, your bank will automatically make the conversion.

Click ‘Register’ at the top of this page to create an account for the Blue Ocean Academy. You will then be taken to the main dashboard where you can subscribe for Blue Ocean Coaching by clicking on the Blue Ocean Coaching tile. Upon successful payment, you will receive three emails:

  1. A confirmation email from the payment gateway, STRIPE.
  2. An email with a voucher code that you can use for the Blue Ocean Studio® or any other product within the Blue Ocean Academy
  3. An email assigning you to your blue ocean coach

Yes. You need to have an active Blue Ocean Studio® subscription during the two months of your Blue Ocean Coaching program. If you do not already have a subscription, you may use the voucher in your second welcome email to get a three months’ subscription to the Blue Ocean Studio®. You must complete the Blue Ocean 101 course and present your certificate of completion to your coach, before scheduling your personal coaching sessions. All coaching sessions are conducted via the creative workspace, the Studio.

Blue Ocean Coaching™ is conducted online through the use of Blue Ocean Studio®. The program is conducted over two months and begins with a pre-coaching self-preparation through the Blue Ocean 101™ course. This must be completed before beginning your three personal coaching sessions.
You will be guided by a blue ocean coach who has, on average, 15 years of industry experience in formulating, implementing and consulting on blue ocean strategies globally. You will be assigned a coach upon successful payment to the Blue Ocean Coaching program.
You will be sent the contact details for your coach and once you have received this, it is your responsibility to contact your coach directly to schedule your three coaching sessions.
Upon completion of Blue Ocean Coaching™ you will receive a Certificate of Achievement in addition to your earlier Certificate of Completion for the Blue Ocean 101™ course.
You are encouraged to continue your blue ocean journey and make full use of the remaining subscription days for your Blue Ocean Studio®. Should you require longer access to your Studio, beyond your current subscription, you may choose to renew your subscription to Blue Ocean Studio®.
You may contact your coach if you purchase another Blue Ocean Coaching session. Please note that the coaching period for Blue Ocean Coaching program is two months. Once this has ended, you will no longer be able to contact your personal coach.

Alternatively, you could also consider the Blue Ocean Explorer series or Blue Ocean Consulting for further guidance on your blue ocean journey.