Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy at INSEAD, one of the world’s top business schools. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute. She was born in the United States.
Mauborgne is ranked in the top 5 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus, a title she has held for ten straight years. She is the highest placed woman ever on Thinkers50.
Mauborgne served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs) for the President’s two terms. She is also a Fellow of the World Economic Forum.
Mauborgne has published numerous articles on strategy and management which can be found in The Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review, and others. She also has published numerous articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times and The Financial Times, among others.
Mauborgne is the co-author of the 3.6 million global bestseller Blue Ocean Strategy (Harvard Business Review Press) and the indispensable follow-up, Blue Ocean Shift (Hachette Books, September 2017). Blue Ocean Shift is a New York Times and #1 Wall Street Journal Bestseller. It is also an USA Today Bestseller, Los Angeles Times Bestseller, and an International Bestseller. Amazon selected Blue Ocean Shift as a “Best Business and Leadership Books of 2017.” Blue Ocean Shift is also the winner of “The Best Leadership and Strategy Book of 2017” by 800-CEO-READ and the #1 business book of 2017 by Library Journal. Apple iBooks called it “one of the biggest books of the year.” Only a year out, and Blue Ocean Shift is already being published in 30 languages.
Her book Blue Ocean Strategy has sold over 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 46 languages and is a bestseller across five continents. Blue Ocean Strategy has hit more than 300 bestseller lists across the globe and has received numerous distinguished awards from the Nobels Colloquia Prize for Leadership on Business and Economic Thinking to Fast Company’s Hall of Fame. The Financial Times called it “one of the bestselling business books of the century” and The Economist called it “the most successful book on business master-planning”.
Blue Ocean Strategy is selected as one of the 40 most influential books in the History of the People’s Republic of China (1949-2009) along with Adam Smith’s The Wealth of Nations and Milton Friedman’s Free to Choose. Click here for a list of the major book awards won.
Mauborgne, along with her colleague W. Chan Kim, received the Carl S. Sloane Award for Excellence from the Association of Management Consulting Firms due to the impact their management research has made on the global consulting industry. She also won the Thinkers50 Strategy Award for the best business book of the last decade. Mauborgne was selected for the Leadership Hall of Fame by Fast Company magazine and as one of the World’s 50 Best Business School Professors by Fortune.com. She was also named among the world’s top five best business school professors by MBA Rankings.
To date, Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over 2800 universities in over 100 countries across the globe. Mauborgne is ranked in the Global Top 10 Bestselling Authors at The Case Centre out of over 33,000 business professors.
Mauborgne received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking and is the winner of the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business. She is the winner of the Prix DCF (Prix des Dirigeants Commerciaux de France) in the category of “Stratégie d’entreprise.” L’Expansion named Mauborgne along with her colleague W. Chan Kim as “the number one gurus of the future.” The Sunday Times (London) called them “two of Europe’s brightest business thinkers,” and noted, “Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy.” The Observer called Kim and Mauborgne, “the next big gurus to hit the business world.” She won the Asia Brand Leadership Award. Mauborgne and Kim are the recipients of numerous Case Centre awards including “The Global Top 10 Bestselling Case Writers”, “All-Time Top 40 Bestselling Cases”, “Best Overall Case” across all disciplines and “Best Case in Strategy”.
Mauborgne co-founded the Blue Ocean Global Network (BOGN), a global community of practice on the blue ocean family of concepts that she created with her co-author W. Chan Kim. BOGN embraces academics, consultants, executives, and government officers.