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Blue Ocean Strategy was created by INSEAD Professors W. Chan Kim and Renée Mauborgne who have been working together for the past 30 years, decoding the requirements for strategic success and challenging organizations, nations and individuals to create blue oceans of uncontested market space, and to do so systematically.

Professor W. Chan Kim

Co-Author of Blue Ocean Strategy and
Co-Director of the INSEAD Blue Ocean Strategy Institute

Professor Renée Mauborgne

Co-Author of Blue Ocean Strategy and
Co-Director of the INSEAD Blue Ocean Strategy Institute