W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and authors of The New York Times Bestseller BLUE OCEAN SHIFT and the global bestseller Blue Ocean Strategy
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD, one of the world’s top business schools, and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of the international bestselling book Blue Ocean Strategy which is recognized as one of the most iconic and impactful strategy books ever written, and the New York Times, #1 Wall Street JournalUSA Today, and Los Angeles Times Bestseller BLUE OCEAN SHIFT: Beyond Competing – Proven Steps to Inspire Confidence and Seize New GrowthAmazon selected BLUE OCEAN SHIFT as a “Best Business and Leadership Books of 2017.  BLUE OCEAN SHIFT was also selected as “Apple iBooks’ Best Business Book of the Month”, and as a Financial Times “Business Book of the Month”Kim and Mauborgne advise, consult and speak to companies and governments worldwide, and have published numerous bestselling articles in Harvard Business Review and The Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, MIT Sloan Management Review, The Wall Street Journal, The New York Times, The Financial Times, among others. They are the founders of the Blue Ocean Global Network (BOGN), a global community of practice on the Blue Ocean family of concepts that they created. BOGN embraces academics, consultants, executives, and government officers.


Awards & Distinctions:
  • Authors of the New York Times, #1 Wall Street Journal, USA Today, and Los Angeles Times Bestseller BLUE OCEAN SHIFT: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth (Hachette Books, September 2017).
  • Authors of the acclaimed over 3.6 million copy bestseller, Blue Ocean Strategy, which is published in a record-breaking 44 languages and is a bestseller across five continents. 
  • Ranked in the top 5 management gurus in the world in the Thinkers50 listing.
  • Fellows of the World Economic Forum, Davos.
  • Kim has served as a board member as well as an advisor for a number of multinational corporations in Europe, the U.S. and the Asia Pacific region. He is an advisory member for the European Union and serves as an advisor to several countries.
  • Mauborgne served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs) for the president’s two terms.
  • Authors awarded the 2014 Carl S. Sloane Award for Excellence from the Association of Management Consulting Firms; selected for the 2011 Leadership Hall of Fame by Fast Company magazine; named among the world’s best business school professors in 2013 by MBA Rankings.
  • Frequent speakers at some of the world’s largest and most prestigious global and corporate events. The authors have shared the stage with former President Bill Clinton, former President George W. Bush, former Secretary of State John Kerry, former Secretary of State Colin Powell, former Vice President Al Gore, the King of Swaziland Mswati III, the Prime Minister of Thailand Prayut Chan-o-cha, Jack Welch, Rudy Giuliani, Bill Gates, former Secretary of State Henry Kissinger, Paul Krugman, film director James Cameron, Wynton Marsalis, among many others.
  • In 2016 the first ever International Conference on Blue Ocean Strategy was held. It was attended by over 5,500 global leaders from 45 countries, including Heads of State, Ministers, civil service leaders, and representative leaders from the United Nations, the Organization of Islamic Cooperation, the Association of Southeast Asian Nations (ASEAN), and member countries of the Commonwealth Association of Public Administration and Management.