ABOUT THE AUTHORS

W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. In 2023, they were honored as two of the four leading thinkers in the one hundred years of Harvard Business Review’s publication for the global impact of their far-reaching body of research and ideas. In 2019, they were named the world’s most influential management thinkers by Thinkers50.

They are the authors of the global bestseller Blue Ocean Strategy, recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy, with over four million copies sold, is being published in a record-breaking forty-nine languages and is a bestseller across five continents. They are also the authors of the New York Times and #1 Wall Street Journal bestseller Blue Ocean Shift and the USA Today bestseller Beyond Disruption (2023). To date, blue ocean teaching materials have been adopted by over three thousand universities across the globe.

Kim and Mauborgne have published numerous articles in top academic and managerial journals including Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, MIT Sloan Management Review, The Wall Street Journal, The New York Times and The Financial Times, among others. Their research has inspired the largest virtual high school entrepreneurship competition in the world – The Blue Ocean Student Entrepreneur Competition – with students from over 170 countries and 10,000 high schools participating.

They are Fellows of the World Economic Forum, Davos and the founders of Blue Ocean Global Network and are the recipients of numerous academic and management awards including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, the Eldridge Haynes Prize for the best original paper by the Academy of International Business, among others.