TEACHING MATERIALS

Blue ocean pedagogical materials, used in over 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper​ understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Chan Kim and Renée Mauborgne. 

BLUE OCEAN STRATEGY | BLUE OCEAN SHIFT CASES

Explore our collection of bestselling cases by clicking on each image.