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Malaysia’s National Blue Ocean Strategy (NBOS)


As Malaysia continues its ambitious journey towards becoming an advanced nation by 2020, the government has adopted Blue Ocean Strategy in its strategic planning and operations to deliver programs and services to the public that are high impact, low cost, and rapidly executed.

The recently-launched five-year strategic development plan (Eleventh Malaysia Plan) with an allocation of over USD70 billion used Blue Ocean Strategy tools and frameworks to formulate high-impact, low-cost national strategies that are able to be rapidly executed.

In addition, through National Blue Ocean Strategy, over 80 ministries and agencies – from the police and military, to women, youth, and higher education organizations – are collaborating to formulate and execute creative blue ocean strategy initiatives that are transforming the country.

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