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Malaysia’s National Blue Ocean Strategy (NBOS)


As Malaysia continues its ambitious journey towards becoming an advanced nation by 2020, the government has adopted Blue Ocean Strategy to deliver programs and services to the public that are high-impact, low cost, and rapidly executed.

Through National Blue Ocean Strategy, over 80 ministries and agencies – from the police and military, to women, youth, and higher education organizations – are collaborating to formulate and execute creative blue ocean strategy initiatives that are transforming the country.

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