blue ocean strategy     Latest NewsHarvard Business Review, May 30, 2010In this Harvard Business Review article, Professors Andrew Burk, Andre van Stel and Roy Thurk from Cranfield, EIM and Erasmus University respectively, comment on their recent empirical study comparing the results of blue ocean strategy and Porter's five forces. Amongst their findings, they found evidence to support that blue ocean strategy is both sustainable and has a positive impact on profitability. In conclusion they note that business may want to consider a blend of both approaches, using effective competitive strategy for existing markets while increasing funds available for blue ocean investments to increase the chances of finding an untapped market. Bernama, March 30, 2010In this press release, Minister Nor Mohamed states that the 10th Malaysian Plan, to be announced in June, incorporates important elements of Blue Ocean Strategy. This is seen as essential in meeting the 10MP objective of transforming Malaysia into a developed country within the next 10 years. Dunya, May 30, 2010This article in the Turkish newspaper, Dunya, briefly explains the metaphor of blue and red oceans, giving several examples of companies that have reached beyond their existing customers to create new market space Borsen, April 30, 2010Rohit Aggarwal, CEO of Koenig Solutions, expresses his enthusiasm for blue ocean strategy". He explains his objective to create a 'blue ocean offering' of longer-term IT courses and a Bachelor's degrees to differentiate his company from his competitors and attract noncustomers. Bilan, February 28, 2010The Swiss economic magazine 'Bilan' selects Chan Kim and Renee Mauborgne and 9 other management gurus, and briefly introduces their international bestseller 'Blue Ocean Strategy'. LED News, April 30, 2010This article gives us more details on one of the 12 growth sectors targeted by Louisiana Economic Development (LED) in their recently launched 'blue ocean' strategic growth plan. Realizing that Louisiana and the United States are disproportionately affected by nutrition based chronic diseases such as diabetes and obesity, the LED estimates that a focus on research and treatments in this domain could result in the creation of thousands of direct and indirect jobs over the next 20 years, creating a blue ocean of new jobs for the state. The Economic Times, May 30, 2010In this interview, the authors discuss the key points that companies need to keep in mind when implementing blue ocean strategy and how it is relevant to developing economies like those of China and India. The School Administrator, March 30, 2010In this article, Alex Terego, an educational consultant, explains how the concepts and theory of blue ocean strategy are particularly relevant to the educational sector and how unconventional thinking is urgent in this period of globalization where our schools and pupils are facing 'a red ocean of competition'. Trademarks | © Kim & Mauborgne, 2010 |