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Sri LankaDeveloping Sri Lanka on the lines of Dubai
The Sunday Times, January 8, 2012
In this article, Lloyd F. Yapa examines how Sri Lanka's economic development strategy could be adjusted on the lines of Blue Ocean Strategy to lift the country's GDP and attract a greater pool of direct foreign investment and talent to the country. To achieve this, Yapa examines Sri Lanka's current national policies along the three key strategy propositions of Blue Ocean Strategy—the value proposition, the profit proposition and the people proposition—and suggests how Sri Lanka could change its economic development strategy to unlock a blue ocean of economic growth.


Star RatingMBA Students’ Performance in Global Ranking
Gulf Times, January 19, 2012
Qatar University’s College of Business and Economics (CBE) students’ performance has been ranked in the top 4% globally, based on the Blue Ocean Strategy Simulation (BOSS) used in top-ranked MBA programs around the world.


Tougher Days Ahead for Australia’s Retail Sector
International Business Times, January 19, 2012
The global economic slowdown and the online shopping phenomenon have affected Australian retailers. A report from The Retail Education Center recommended that retailers adopt the Blue Ocean Strategy as the only way they can survive, particularly for enterprises selling books, DVDs, music and furniture.


Customer SatisfactionDictatorship of the Customer—Beware
Zimbabwe Independent, January 12, 2012
To escape the tragedy of customer dictatorship, you need to view customers from a buyer utility perspective. Buyer utility refers to the fundamental value customers need. Looking at customers from a buyer utility perspective can help one discover new sources of value to offer customers systematically neglected by current industry or marketing biases.


Red vs. BlueIs Your Business the Same As All Your Competitors?
eZine, January 12, 2012
Every business has competitors, but competition is a state of mind. No one is exactly like you, argues Norm Bour, and understanding that may be the key to business success. So what separates you from everyone else?

 


Looking Back2011 in the Rearview Mirror
CRM Buyer, December 14, 2011
Salesforce.com CEO Marc Benioff and late Apple CEO Steve Jobs employed similar business strategies this year, CRM Buyer finds, namely a blue ocean strategy. "By the end of this year, that approach seems to have put Salesforce into a category of its own."


Nintendo Makes It Through Rough Seas With Flagship Titles
The Japan Times, December 7, 2011
By appealing to so many non-gamers, Nintendo's Blue Ocean Strategy has been a real success. Nintendo is now taking a step to complement the blue ocean approach by reinforcing its commitment to traditional gamers via its flagship games.

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