BLUE OCEAN STRATEGY | SHIFT | LEADERSHIP

TOOLS AND FRAMEWORKS

Chan Kim and Renée Mauborgne have created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space.

Learn how to put these practical market-creating tools into practice to move from red ocean of competition to blue oceans of new market space and to do so in a way that people own and drive the process.

BLUE OCEAN STRATEGY & SHIFT TOOLS

Discover each of the tools and learn HOW to put them into practice.

Red Ocean Vs Blue Ocean Strategy

Three Tiers of Noncustomers

PMS Map

Three Components of a Blue Ocean Shift

Value Innovation

Six Paths Framework

Price Corridor of the Mass

Three Components of Humanness

Strategy Canvas

Four Actions Framework

Sequence of Creating a Blue ocean

Four Hurdles to Strategy Execution

Buyer Utility Map

ERRC Grid

Five Steps to a Blue Ocean Shift

Fair Process

BLUE OCEAN LEADERSHIP

Unlock the ocean of unrealized talent and energy in your organization.

Tipping Point Leadership

Cost of Disengaged Employees

Blue Ocean Leadership Vs Conventional Leadership

Leadership Canvas

Leadership Grid

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BLUE OCEAN SPRINT with AI NAVIGATOR

Kickstart Your Growth, Break Free from Competition, and Redefine Your Market to Seize New Opportunities

Leverage the new AI Navigator, your superpowered Blue Ocean-trained partner in strategy and put it to work for your business.

“LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” Amalia C., Google

THE BLUE OCEAN STRATEGY PRACTITIONER PROGRAM

Blue Ocean Strategy Practitioner Program

APPLY BLUE OCEAN STRATEGY TO YOUR BUSINESS

Shift your strategic perspective, apply blue ocean tools to your business, and unlock new growth opportunities.

Break away from competition and leave with a clear roadmap for growth.

Learn about the program