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Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper​ understanding of key blue ocean strategy concepts, developed by world-renowned professors Chan Kim and Renée Mauborgne.

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BLUE OCEAN POLITICS

Justin Trudeau Wins 2015 Canada Election: Creating a Blue Ocean in Politics

Author: BOULOS, Fares

Case study trailer

Summary

The case describes how Justin Trudeau came from a seemingly hopeless third place (in the party rankings) to win a stunning majority and become Canada’s 23rd prime minister. Trudeau’s win is analysed through a Blue Ocean lens, showing how his campaign broke with the traditional rules of engagement by reaching out to non-voters, and increasing willingness-to-vote while lowering the cost-of-voter acquisition.

Pedagogical objectives:

The case can be taught in any course that includes BOS, in MBA, GEMBA and EDP programmes, notably the BOS OEP. It can be used to let students/participants apply the BOS toolkit (value curves, etc) to explain Trudeau’s win.