Blue Ocean Politics

Case Study Trailer

Justin Trudeau Wins 2015 Canada Election: Creating a Blue Ocean in Politics

Author: BOULOS, Fares


The case describes how Justin Trudeau came from a seemingly hopeless third place (in the party rankings) to win a stunning majority and become Canada’s 23rd prime minister. Trudeau’s win is analysed through a Blue Ocean lens, showing how his campaign broke with the traditional rules of engagement by reaching out to non-voters, and increasing willingness-to-vote while lowering the cost-of-voter acquisition.

Pedagogical objectives:

The case can be taught in any course that includes BOS, in MBA, GEMBA and EDP programmes, notably the BOS OEP. It can be used to let students/participants apply the BOS toolkit (value curves, etc) to explain Trudeau’s win.

Case Study
Background Note
Teaching Note
Lecture Slides

Teaching Materials

Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper​ understanding of key blue ocean strategy concepts, developed by world-renowned professors Chan Kim and Renée Mauborgne.
Materials available from Harvard Business Publishing
Blue Ocean Shift | Strategy materials available from The Case Centre
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