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The BOS Deep Dive Webinar Series

Explore Blue Ocean Strategy in-depth

5 Webinar Sessions @ USD499

Dive Deep into Blue Ocean Strategy with this five-week webinars based course

The BOS Deep Dive Webinar Series is a simple and convenient way to deepen your understanding of blue ocean strategy.

The BOS Deep Dive Webinar Series consists of 5 weekly sessions and is an excellent learning resource if you would like to learn how to apply the tools and frameworks in practice.

Please refer to the schedule below for more detail.

Click Enroll Now to register for the BOS Deep Dive Webinar Series!

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Session
Webinar Topic
Schedule
I
The Strategic Logic, Concepts and Principles of BOS
TO BE ANNOUNCED

Tutorial followed by discussion and Q&A

  • What is the difference between new markets and new market space?
  • If everyone in my industry tried to create a blue ocean using the same methodology, wouldn’t that create a red ocean instantly?
  • What’s the difference between value creation and value innovation?
  • If a blue ocean introduces something new to the marketplace, why isn’t it the same as first-mover advantage?
  • Isn’t value-cost trade-off just an economic concept? How does that work in real life?
  • Can the same team of people manage both red ocean strategy and blue ocean strategy?
II
Getting Started with BOS Tools and Frameworks
TO BE ANNOUNCED

Tutorial followed by discussion and Q&A

  • Aren’t the company and industry integral parts of the strategic move? How can you consider the strategic move as a separate unit of measure?
  • Can you use department names or program names as key factors on the strategy canvas?
  • I don’t know what the industry average is so how can I rate each key factor as high or low in absolute or relative terms?
  • How can you quantify the key factors?
  • Who are the noncustomers of my industry? How do you reach them?
  • Which tier of noncustomers should you start with or target your efforts towards?
  • Do we forget about our existing customers?
III
Systematic Process of Creating Blue Oceans
TO BE ANNOUNCED

Tutorial followed by discussion and Q&A

  • Path 1: I work in a heavily regulated industry. Our products are required to meet strict specifications. I don’t see any substitutes or alternatives here. How is this relevant to me?
  • Path 2: How are strategic groups different than market segmentation?
  • Path 3: We only deal with one buyer. He gives us the spec to bid on and then we provide a price. We don’t interact with anyone else. How is this relevant to me?
  • Path 4: Our products are turn-key solutions that do not require any complementary offerings. How is this relevant to me?
  • Path 5: There is nothing emotional about our high tech products. How is this relevant to me?
  • Path 6: No one can predict the future, how can you apply this in real life? Why not just wait and watch then imitate fast?
IV
The Strategic Sequence of Blue Ocean Strategy
TO BE ANNOUNCED

Tutorial followed by discussion and Q&A

  • How do you calculate/define utility?
  • Do you have to put something in every box of the BEC/BUM?
  • That’s it? You look for blocks to utility to remove?
  • How do you know whether it is average or exceptional utility?
  • What’s the difference between form, function and objective?
  • My company is a parts supplier to manufacturers. We don’t deal with customers. Who are our buyers?
  • Who should I send to go into the field? Everyone’s busy/already over-committed
  • What kind of team do I need for doing the visual exploration? How many for how long?
V
Implementing Blue Ocean Strategy
TO BE ANNOUNCED

Tutorial followed by discussion and Q&A

  • What’s the difference between aligning across utility, price, cost and people versus aligning the value, profit and people propositions versus aligning the whole system of the firm’s activities with differentiation and/or low cost? How is this different than change management?
  • How do I find my hot spots, cold spots?
  • How long can a blue ocean strategy last before it gets imitated? Seems like a lot of effort to go through for a short window of uncontested growth.
  • Apple, salesforce.com, Google, Facebook are all high tech companies. How can older companies that are not technology driven also create or renew their blue oceans?
  • How small do you need to go to achieve atomization but not lose the overall vision?
  • What makes blue ocean strategy sustainable and why must it be renewed over time?
Explore Blue Ocean Strategy in-depth

5 Webinar Sessions @ USD499