In the past, the quality of service provided at government agencies to the general public was notoriously poor. However an initiative under National Blue Ocean Strategy, ‘1Malaysia Customer Service of Civil Service’ (1Serve) has focused on transforming the quality of service and increasing customer satisfaction. Malaysians can visit 1Serve counters to access multiple government agencies. The civil servants who staff these counters have been given more training, and improvements have been made to amenities to make the experience of visiting 1Serve counters more pleasant. The implementation of this initiative was possible by strategic collaboration among a number of different government ministries and agencies.
In the keynote speech at Invest Malaysia 2016, Malaysia’s largest institutional investor conference, Prime Minister Datuk Seri Najib Razak shared that the country’s National Blue Ocean Strategy is working to break down silos among the ministries, agencies and the private sector in order to ensure all can work together and make the best use of their resources.
Three agencies under the Prime Minister’s Department have been urged to save costs through employing National Blue Ocean Strategy (NBOS). Minister in the Prime Minister’s Department, Datuk Joseph Entulu Belaun, who is responsible for the three agencies, said the agencies also share interview centers, ideas and expertise. The three agencies are the Public Service Commission (PSC), Education Services Commission (ESC) and the Malaysian Administrative Modernisation and Management Planning Unit (MAMPU).
The Assistant Minister of Early Childhood and Family Development has called for government departments and agencies to work closely with one another to ensure that all programs and initiatives truly benefit the people. Rosey Yunus wants government bodies to adopt National Blue Ocean Strategy (NBOS) to help foster closer collaboration across agencies and departments.
Government agencies need to enhance cooperation with other sectors to tackle welfare issues through the implementation of the National Blue Ocean Strategy (NBOS), according to the Community Development and Consumer Affairs Minister. Datuk Jainab Ahmad Ayid said that the efficiency of all parties in responding to recent floods in the Terengganu region showed that NBOS was a successful and effective approach.
According to a Minister in the Prime Minister’s Department, the 11th Malaysia Plan will emphasize the optimal use of limited resources. According to Senator Abdul Wahid Omar, the 11th Malaysia Plan will draw on blue ocean strategy to help guide projects with a focus on high-impact projects that come at low cost. The plan, to be unveiled in May 2015, will also focus on high-impact projects and programs at low cost as well as efficient and rapid implementation, with MyNDS a key basis for planning and preparation of programs and projects.
In his budget 2015 speech, Prime Minister Dato Seri Najib Tun Razak stressed the need for wider dissemination of National Blue Ocean Strategy initiatives. He allocated RM356 million (over USD100 million) for additional NBOS projects in 2015. These projects include establishing four more UTCs and one mini UTC; and accelerating upskilling 5000 trainees through the 1Malaysia Skills and Employability Scheme for the public sector, and 1Malaysia Training Centre for the private sector.
The Malaysian government is introducing a new initiative under National Blue Ocean Strategy to safeguard the welfare of retired civil servants, known as the “1Malaysia Retirement Civil Service Support”. This initiative is part of the services for retired public servants, which will focus on a few things like the well-being and welfare of pensioners, entrepreneurship, financial management and health care..
Prime Minister Datuk Seri Najib Razak has called on Malaysia’s skills training institutes to fully cooperate with government ministries and agencies to improve the quality of the training they offer students. The prime minister urged skills institutes to adopt blue ocean strategy and work beyond their own silos or fields of expertise. “We must cut across this silo mentality so that government assets can be further optimized,” the PM said.
1Malaysia Training Centre (1MTC), an initiative to realize the nation’s human capital potential, is another initiative under National Blue Ocean Strategy (NBOS). NBOS has ascertained that Malaysia’s transformation agenda requires a slew of human capital development programs to ensure the success of the Government, Economic, and Social Transformation Programmes. The 1MTC is a silo-breaking concept that enhances inter-agency cooperation and enables a reduction in the cost of providing training.
National Blue Ocean Strategy implemented across the home and defence ministries has contributed to savings in government expenditure, said Defence Minister Datuk Seri Hishammuddin Tun Hussein. Blue ocean initiatives include the optimization of the Malaysian Armed Forces training center as a training center for newly-appointed police personnel and the Community Rehabilitation Programme.
National Blue Ocean Strategy (NBOS) was introduced in Malaysia in 2009 to help the country achieve its goal of becoming an advanced country by 2020. Under the NBOS, only the ideas that are low cost, high impact, and can be rapidly executed are implemented. To date, 52 initiatives involving more than 80 government agencies have been introduced under the NBOS, benefiting different segments of the society, as part of an inclusive process of national development.
Sejajar dengan Wawasan 2020, Malaysia kini sedang mengorak langkah ke arah merealisasikan hasrat negara untuk mencapai status negara maju berpendapatan tinggi menjelang tahun 2020. Sebagai tunjang pembangunan ekonomi negara, perkhidmatan awam sedang giat melaksanakan agenda transformasi negara dengan menggunakan pendekatan yang kreatif dan inovatif. Selaras itu, Strategi Lautan Biru Kebangsaan (NBOS) diperkenalkan sebagai satu pendekatan bagi melengkapi pelaksanaan Program Transformasi Nasional demi pembangunan negara dan kesejahteraan rakyat…
Chief Secretary to the Government of Malaysia, Datuk Seri Dr Ali Hamsa, urged public servants to practice the National Blue Ocean Strategy approach when carrying out their work to increase their productivity.
The Chief Secretary to the Government of Malaysia, Tan Sri Dr Ali Hamsa, said that the cooperation between the police and armed forces under National Blue Ocean Strategy involved numerous departments and agencies and allowed the government to save substantial costs.
The Prime Minister of Malaysia, Datuk Seri Najib Tun Razak, urged civil servants to ensure that the 2013 budget is implemented efficiently and smoothly by focusing on the national transformation agenda. The Prime Minister stressed that civil servants place emphasis on the implementation of the National Blue Ocean Strategy (NBOS).
Sabah State Secretary Tan Sri Sukarti Wakiman said blue ocean strategy has been effective in providing sound management. He said the strategy can be implemented at all levels of public service and can cut costs in management operations to achieve desired results.
In a monthly assembly of the Prime Minister’s Department, Malaysia’s Prime Minister Datuk Seri Najib Tun Razak focused on the importance of employing blue ocean strategy for the nation’s development. He particularly emphasized the strategy’s Eliminate-Reduce-Raise-Create (ERRC) framework in order to encourage the elimination and reduction of wastage and inefficiency while raising and creating opportunities for both the private and public sectors. He stated that with application of blue ocean strategy frameworks in government strategies, government departments can find creative solutions even with limited resources.
Malaysian Prime Minister Datuk Seri Najib Tun Razak challenged civil servants to adopt blue ocean strategy’s Eliminate-Reduce-Raise-Create framework in order to serve the citizens better and perform at their best. He said that the government of today is the government for the people, emphasizing the concept of 1Malaysia under the motto of “People First, Performance Now.” He encouraged continuous hard work and improvement under the National Key Results Area (NKRA).