Plotting Your Pioneer-Migrator-Settler Map

The pioneer-migrator-settler map, or PMS map, is a simple but powerful tool that allows you to assess your current portfolio of business offerings in one simple graphic, and see beyond today’s performance.

A full explanation of how to use the pioneer-migrator-settler map is given in Chapter 5 of BLUE OCEAN SHIFT.

Work with the same tool online using Blue Ocean Studio™, a digital, collaborative workspace. Work seamlessly with others in your team regardless of where they are in the world.

Sign up now to gain access to
Blue Ocean Shift Exercise Templates developed by
W. Chan Kim and Renée Mauborgne.

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