The pioneer-migrator-settler map, or PMS map, is a simple but powerful tool that allows you to assess your current portfolio of business offerings in one simple graphic, and see beyond today’s performance.

A full explanation of how to use the pioneer-migrator-settler map is given in Chapter 5 of BLUE OCEAN SHIFT.

Work with the same tool online using Blue Ocean Studio™, a digital, collaborative workspace. Work seamlessly with others in your team regardless of where they are in the world.

Blue Ocean Practical Introduction™

The official online course to learn the essentials of blue ocean strategy and shift.

“I found this course extremely valuable!

Blue Ocean Studio™

All the tools you need to build a powerful strategy in one collaborative, online platform.

Extremely impressive platform.”