The Buyer Utility Map highlights the pain points buyers face in your industry, and helps you see the opportunities to unlock exceptional utility.

A full explanation of how to plot the buyer utility map is given in Chapter 8 of BLUE OCEAN SHIFT.

Work with the same tool online using Blue Ocean Studio™, a digital, collaborative workspace. Work seamlessly with others in your team regardless of where they are in the world.

Blue Ocean Practical Introduction™

The official online course to learn the essentials of blue ocean strategy and shift.

“I found this course extremely valuable!

Blue Ocean Studio™

All the tools you need to build a powerful strategy in one collaborative, online platform.

Extremely impressive platform.”