Plotting Your Buyer Utility Map
The Buyer Utility Map highlights the pain points buyers face in your industry, and helps you see the opportunities to unlock exceptional utility.
A full explanation of how to plot the buyer utility map is given in Chapter 8 of BLUE OCEAN SHIFT.
Work with the same tool online using Blue Ocean Studio™, a digital, collaborative workspace. Work seamlessly with others in your team regardless of where they are in the world.
