Plotting Your Buyer Utility Map

The Buyer Utility Map highlights the pain points buyers face in your industry, and helps you see the opportunities to unlock exceptional utility.

A full explanation of how to plot the buyer utility map is given in Chapter 8 of BLUE OCEAN SHIFT.

Work with the same tool online using Blue Ocean Studio™, a digital, collaborative workspace. Work seamlessly with others in your team regardless of where they are in the world.


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Blue Ocean Shift Exercise Templates developed by
W. Chan Kim and Renée Mauborgne.

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