PLOTTING YOUR BUYER UTILITY MAP
The Buyer Utility Map highlights the pain points buyers face in your industry, and helps you see the opportunities to unlock exceptional utility.
A full explanation of how to plot the buyer utility map is given in Chapter 8 of BLUE OCEAN SHIFT.
Work with the same tool online using Blue Ocean Studio™, a digital, collaborative workspace. Work seamlessly with others in your team regardless of where they are in the world.
Blue Ocean Practical Introduction™
The official online course to learn the essentials of blue ocean strategy and shift.
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Blue Ocean Studio™
All the tools you need to build a powerful strategy in one collaborative, online platform.
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