IDENTIFYING THE THREE TIERS OF NONCUSTOMERS IN YOUR INDUSTRY
The three tiers of noncustomers framework helps you identify soon-to-be noncustomers, refusing noncustomers and unexplored noncustomers. Identifying the commonalities across or within the tiers, can create the greatest new demand.
Check out Chapter 9 of BLUE OCEAN SHIFT to learn how to identify your noncustomers
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