IDENTIFYING THE THREE TIERS OF NONCUSTOMERS IN YOUR INDUSTRY

The three tiers of noncustomers framework helps you identify soon-to-be noncustomers, refusing noncustomers and unexplored noncustomers. Identifying the commonalities across or within the tiers, can create the greatest new demand.

Check out Chapter 9 of BLUE OCEAN SHIFT to learn how to identify your noncustomers

Work with the same tool online using Blue Ocean Studio™, a digital, collaborative workspace. Work seamlessly with others in your team regardless of where they are in the world.

Blue Ocean Practical Introduction™

The official online course to learn the essentials of blue ocean strategy and shift.

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Blue Ocean Studio™

All the tools you need to build a powerful strategy in one collaborative, online platform.

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