Identifying the Three Tiers of Noncustomers in Your Industry

The three tiers of noncustomers framework helps you identify soon-to-be noncustomers, refusing noncustomers and unexplored noncustomers. Identifying the commonalities across or within the tiers, can create the greatest new demand.

Check out Chapter 9 of BLUE OCEAN SHIFT to learn how to identify your noncustomers.

Work with the same tool online using Blue Ocean Studio™, a digital, collaborative workspace. Work seamlessly with others in your team regardless of where they are in the world.