Drawing Your “As-Is” Strategy Canvas

The As-Is Strategy Canvas is a powerful one-page, visual tool that depicts the way a business configures its offering to buyers in relation to those of its competitors. Below is the template to draw your As-Is Strategy Canvas. A full explanation of how to draw your As-Is Strategy Canvas is presented in Chapter 7 of BLUE OCEAN SHIFT.

Work with the same tool online using Blue Ocean Studio™, a digital, collaborative workspace. Work seamlessly with others in your team regardless of where they are in the world.


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Blue Ocean Shift Exercise Templates developed by
W. Chan Kim and Renée Mauborgne.

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