The As-Is Strategy Canvas is a powerful one-page, visual tool that depicts the way a business configures its offering to buyers in relation to those of its competitors. Below is the template to draw your As-Is Strategy Canvas. A full explanation of how to draw your As-Is Strategy Canvas is presented in Chapter 7 of BLUE OCEAN SHIFT.

Work with the same tool online using Blue Ocean Studio™, a digital, collaborative workspace. Work seamlessly with others in your team regardless of where they are in the world.

Blue Ocean Practical Introduction™

The official online course to learn the essentials of blue ocean strategy and shift.

“I found this course extremely valuable!

Blue Ocean Studio™

All the tools you need to build a powerful strategy in one collaborative, online platform.

Extremely impressive platform.”