At a blue ocean fair, the strategic options you and your team have developed are opened up for transparent feedback and calibration. You can then make a decision on which option to take forward, and which aspects of it you may still need to refine and work through to open up a new value-cost frontier.

Find all the information you need on blue ocean fairs in Chapter 12 of BLUE OCEAN SHIFT.

Work with the same tool online using Blue Ocean Studio™, a digital, collaborative workspace. Work seamlessly with others in your team regardless of where they are in the world.

Blue Ocean Practical Introduction™

The official online course to learn the essentials of blue ocean strategy and shift.

“I found this course extremely valuable!

Blue Ocean Studio™

All the tools you need to build a powerful strategy in one collaborative, online platform.

Extremely impressive platform.”