The Blue Ocean Fair

At a blue ocean fair, the strategic options you and your team have developed are opened up for transparent feedback and calibration. You can then make a decision on which option to take forward, and which aspects of it you may still need to refine and work through to open up a new value-cost frontier.

Find all the information you need on blue ocean fairs in Chapter 12 of BLUE OCEAN SHIFT.

Work with the same tool online using Blue Ocean Studio™, a digital, collaborative workspace. Work seamlessly with others in your team regardless of where they are in the world.

Sign up now to gain access to
Blue Ocean Shift Exercise Templates developed by
W. Chan Kim and Renée Mauborgne.

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