APPLYING THE SIX PATHS FRAMEWORK TO RECONSTRUCT MARKET BOUNDARIES

The six paths framework is a systematic approach that helps you break away from conventional thinking by shifting your perspective.

Learn how to apply the six paths framework to reconstruct market boundaries in Chapter 10 of BLUE OCEAN SHIFT.

Work with the same tool online using Blue Ocean Studio™, a digital, collaborative workspace. Work seamlessly with others in your team regardless of where they are in the world.

Blue Ocean Practical Introduction™

The official online course to learn the essentials of blue ocean strategy and shift.

“I found this course extremely valuable!

Blue Ocean Studio™

All the tools you need to build a powerful strategy in one collaborative, online platform.

Extremely impressive platform.”