16May '18

We do not want to stay the same: Harry Woo

Masige, S.
CEO Magazine,Australia

Harry Woo, Managing Director and Senior Vice President Asia Pacific at Panduit, discusses blue ocean strategy and how it will help sustain future business and results.
16May '18

The Entrepreneur’s Guide to Launching a Blue Ocean Product

Cairo, C.
Business.com,United States

Cristiano Cairo shares tips on how to create your blue ocean.
15May '18

Blue Ocean Strategy: Thesis and Antithesis in the Political-Economic Systems

Analytic Perspective Network,United States

This paper aims to evaluate and analyze the implementation of blue ocean strategy in political-economic systems.
10May '18

Näin muutos onnistuu – “Käytä 30 sekuntia havainnoidaksesi ympäriltäsi kaikki punaiset asiat”

Valonen, M.

Minna Valonen reviews Blue Ocean Shift and highly recommends it to anyone.
10May '18


Endres, H.
Harvard Business Manager,Germany

Helene Endres, Harvard Business Managing Editor, reviews Blue Ocean Shift: “If you want to conquer new markets, you need to know "Blue Ocean Strategy" - a pioneering concept based on management research. Now the inventors have improved their model.”
10May '18



This blog post explains how to reframe and adapt your blue ocean to a constantly changing society and stay relevant.
17May '18

Why We Need to Teach Entrepreneurs Blue Ocean Strategy

Medium,United States

Tannya D. Jajal analyzes the failure of Kodak and argues that today, more than ever, we need blue oceans.
06May '18

Beware of illusive trends, re-imagine boundaries, and be the disruptor

Yongjiranon, C.
Tech Sauce,United States

Slingshot Group Founder Gabor George Burt warns companies to beware of illusive trends and wake up to the need of finding a blue ocean to remain relevant
04May '18

The Senate: The Innovator And The Trendsetter In Workplace Solutions Space; Redefining The Ways The…

The CEO,India

In this interview with The CEO Magazine, Vikrant Vartak – Founder & Managing Director at The Senate, discusses how Blue Ocean Strategy has inspired him.  
04May '18

Ask Andi—Blue Ocean Strategy® Step 1

Simon, A.
Onthebrink4u,United States

In this podcast, Andi Simon helps you to find your blue ocean.
02May '18

Blue Ocean Strategy applied with UnMarketing

Johnston, A.M.
Alexamjohnston.com,United States

Alexa M. Johnston thinks that mixing Blue Ocean Strategy and UnMarketing concepts can make for the perfect combination to grow your business.
01May '18

Challenging Assumptions in Hearing Care

Windmill, I.
The Hearing Journal,United States

Ian Windmill sees a blue ocean opportunity in over-the-counter amplification devices, whereas many of his peers have concerns about the potential negative impact of OTC on hearing care practices. He challenges these assumptions and industry boundaries that limit its appeal.
02May '18

Time to Shine

Shao, V.
Business Times,Singapore

Frank Phuan, co-founder and CEO of clean energy solutions provider Sunseap Group, believes he is creating a blue ocean in the solar power industry.
01May '18


Diamond Online,Japan

The author reviews the Japanese blue ocean cases introduced in the Japanese edition of Blue Ocean Shift.
01May '18

How to Succeed with Strategy

Crainer, S.; Dearlove, D.
Thinkers50,United States

Stuart Crainer and Des Dearlove advance that Blue Ocean Strategy is a thinking processes that can help your business to succeed.
01May '18

800-CEO-READ Business Bestsellers for April 2018

800-CEO-Read,United States

Blue Ocean Shift is an 800-CEO-READ Business Bestseller for April 2018!
30Apr '18

Three Considerations To Make Before Buying A Franchise

Dickison, D.
Forbes,United States

Doug Dickison, expert in franchise leadership, recommends Blue Ocean Strategy to franchisors wanting to build a strong business model.
27Apr '18

Construindo pontes entre Brasil e América Latina

Neto, L.

Dênya Rabêlo, consultant in the publishing industry, sees blue ocean opportunities in Brazilian illustrated books for preschool children.
26Apr '18

Josh Sason, Founder & CEO of Magna

IdeaMensch,United States

Josh Sason, Founder & CEO of Magna, describes Blue Ocean Strategy as “a super enlightening business book that encourages us to think about how to truly stand out amongst the competition to innovate boldly and create lasting value.”
24Apr '18

Federal Corporation celebrates 100 years in Oklahoma City

Lackmeyer, S.
NewsOK,United States

Alan Loeffler, the third generation to be at the head of Federal Corporation, a family business celebrating its 100th anniversary, talks about how Blue Ocean Strategy helped his company to strive over the years.
23Apr '18

We View Full Snacks Category As Our Competition: Vikram Agarwal

Ekta, S.
Franchise India,India

Vikram Agarwal, Director of Greendot Health Foods, talks about how Blue Ocean Strategy inspired him to create Cornitos, now the largest nacho crisps brand in India, exporting to thirteen nations.
26Apr '18

Value innovation seen as more critical to S’pore’s growth

Kim & Mauborgne
Business Times,Singapore

With neighbouring countries developing fast and high labour costs, Singapore needs to make the move from value-added to value-creation.
18Apr '18

We need business & political vision as broad as the ocean

Ey, C.
Philadelphia Business Journal,United States

How can cities find new opportunities for growth? Philadelphia Business Journal considers a blue ocean approach.
02Apr '18

No idea for your next move ? Try to shift towards a Blue Ocean.

Buchilly, J.
It’s Your Turn,United States

Jean-Marie Buchilly shares his thoughts on Blue Ocean Shift and reviews some of the tools & frameworks.
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