eLIBRARY

10Apr '13

Blue Ocean – That’s Me. Red Ocean – That’s Them

Women Are Game Changers,United States

An inspiring story of a woman who decided to swim out of a red ocean of competition in the world of networking and create a distinctive venture that helps women entrepreneurs connect with each other in meaningful and effective ways.
12Apr '13

First Designer Innerwear Brand for Men – Zoiro Launched in City

MENSXP,India

Zoiro, a designer innerwear brand for men, is following blue ocean strategy to revolutionize the innerwear market in India. To break away from the competition, the brand decided to innovate and introduced a team of Italian designers to produce new cuts that are comfortable and stylish.
12Apr '13

Do You Have a Job … or a Business?

LifeHealthPRO,United States

President of W.A. Smith Financial Group in Ohio, William A. Smith, talks about importance of creating a successful business model. He decided to use blue ocean strategy at his financial advisory company. “Rather than trying to sell prospects a product or investment, I decided it was time that I sell them a solution.” Once he focused on this approach, people’s attitude towards him, as an advisor, changed and business thrived ever since.
13Apr '13

Government Allocates RM2.25 Million To Beautify Sabah’s First Housing Settlement

Bernama,Malaysia

Recently the federal government in Malaysia has embarked on a new initiative called “My Beautiful Neighborhood” to give a face lift to certain flats and buildings to improve the image of the city and its surrounding areas. My Beautiful Neighbourhood program comes under the National Blue Ocean Strategy and was officially launched in July 2012 to cover 21 areas nationwide that have been identified as needing assistance. The program targets housing projects that are old and dilapidated.
15Apr '13

6 Paths for Leading Your Education Business to Blue Ocean, Part III

Cobb, J.
Tagoras,United States

Part III of a series of blog posts on blue ocean strategy introduces the 6 Paths Framework and applies it in the context of publishing industry. Path 3 – Looking Across the Chain of Buyers is discussed in depth.
16Apr '13

La Estratega del Océano Azul, en el País (The Blue Ocean Strategist in the Country)

Bohorquez, E.
El Espectador,Colombia

Economic crisis has hit the strongest economies on the planet and in many countries small and medium enterprises (SMEs) have been hit the hardest. Colombia is one such example, where a large part of the economy is generated by SMEs and companies find it extremely challenging to remain profitable. Only a change in strategy can save companies from falling, yet challenging times have depleted already scarce resources required for transformation. Blue ocean strategy offers tools that can help reduce costs and differentiate companies in the eyes of customers, and promote sustainable growth.
17Apr '13

Gramble World Launches Mobile Social Game Network for Good

Takahashi, D.
VentureBeat,United States

Inspired by Blue Ocean Strategy, Adam Palmer decided to found Gramble World, a mobile social gaming company for the socially conscious mobile gamer. Gramble integrates charitable donations directly into competitive mobile games. As players purchase various in-game items, a percentage of the proceeds goes to the charities of the players' choice. 
17Apr '13

The Juice-Bar Brawl

Gordinier, J.
The New York Times,United States

With the emergence of health conscious customers, cold pressed juices have become an industry in and of itself. Naturally, the competition has followed, which has crowded the marketplace and resulted in nothing short of juice wars. Danny Meyer, acclaimed New York City Restaurateur, whose credits include New York institutions from the Michelin-starred Eleven Madison to the staggeringly popular Shake Shack, is also founder of Creative Juice, flavorful juices that are not only healthy but also tasty. Meyer attributes some of his success to blue ocean strategic thinking. He explains, "Blue ocean thinking says, 'I don't have to be part of that scrum.' I can swim in fresh water." 
18Apr '13

Panglima Tentera Sifatkan Operasi Daulat Berjaya (CDF Says OPS Daulat is Successful)

New Sabah Times,Malaysia

The cooperation of the Malaysian Armed Forces and the Royal Malaysian Police throughout Ops Daulat, deemed to be the highlight of the security forces’ collaboration under National Blue Ocean Strategy since the strategy’s inception three years ago. Chief of Defense Forces said he had not expected the collaboration to reach such a high level.
19Apr '13

Navegar por Aguas Tranquilas (Smooth Sailing)

El Espectador,Colombia

Economic crisis has hit the strongest economies on the planet and in many countries small and medium enterprises (SMEs) have been hit the hardest. Colombia is one such example, where a large part of the economy is generated by SMEs and companies find it extremely challenging to remain profitable. Only a change in strategy can save companies from failing, yet challenging times have depleted already scarce resources required for transformation. Blue ocean strategy offers tools that can help reduce costs and differentiate companies in the eyes of customers, and promote sustainable growth.
19Apr '13

10 КНИГ, КОТОРЫЕ ОБЯЗАТЕЛЬНО ВДОХНОВЯТ НА СОЗДАНИЕ СВОЕГО БИЗНЕСА (10 Books That Are Sure to…

Rb.ru,Russia

Rb.ru has selected Blue Ocean Strategy as one of the 10 most inspiring books to start your own business. “Blue Ocean Strategy is more than an ordinary book of business. It is a philosophy, a lifestyle, it is a special way – and the story of how to go that way”.
19Apr '13

Ops Daulat Capaian Tahap Tinggi NBOS (Ops Daulat Reached High Level of Cooperation through National…

Berita Harian,Malaysia

The cooperation of the Malaysian Armed Forces and the Royal Malaysian Police throughout Ops Daulat, deemed to be the highlight of the security forces’ collaboration under National Blue Ocean Strategy since the strategy’s inception three years ago. Chief of Defense Forces said he had not expected the collaboration to reach such a high level.
19Apr '13

Fasa Kedua NBOS 3 Dimaju Bantu Ahli ATM (Second Phase of National Blue Ocean Strategy…

Utusan Malaysia,Malaysia

The second phase of National Blue Ocean Strategy 3 will be developed by the Ministry of Agriculture and Agro-based Industries with the goal to improve the lives of veterans of the Malaysian Armed Forces.
21Apr '13

Vinasoy Và Chiến Lược Đại Dương Xanh (Vinasoy and Blue Ocean Strategy)

Báo Diễn Đàn Doanh Nghiệp,Vietnam

Vinasoy, a manufacturer and supplier of soymilk in Vietnam, has achieved tremendous success and distanced itself from competition in only three years. This article attributes its success to the application of blue ocean strategy. The company’s activities seem to focus on one question: “How to create a new market space apart from the competition?” Vinasoy’s strategy has focus, divergence and a compelling tagline - three characteristics that can guide companies, through reconstruction, to breakthrough value both for buyers and for themselves.
22Apr '13

Kenya’s CIC Insurance Ready to Expand in Region

Manek, N.
The Financial Times,United Kingdom

Less than two years since gaining independence, South Sudan is attracting the attention of insurance companies in East Africa. CIC Insurance Group of Kenya is planning to expand its operations in South Sudan, Uganda, Tanzania, and Malawi. With underdeveloped insurance structures, South Sudan is considered "a blue ocean with a lot of potential." 
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