eLIBRARY

21Nov '18

Value Innovation

Steemit,United States

In this article, the concept of Value Innovation, the cornerstone of Blue Ocean Strategy, is analysed using the example of Tefal Actifry, a new type of french fry maker that used only one teaspoon of oil to make two pounds of fries, with roughly 40% fewer calories and 80% less fat.
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