eLIBRARY

17Apr '13

The Juice-Bar Brawl

Gordinier, J.
The New York Times,United States

With the emergence of health conscious customers, cold pressed juices have become an industry in and of itself. Naturally, the competition has followed, which has crowded the marketplace and resulted in nothing short of juice wars. Danny Meyer, acclaimed New York City Restaurateur, whose credits include New York institutions from the Michelin-starred Eleven Madison to the staggeringly popular Shake Shack, is also founder of Creative Juice, flavorful juices that are not only healthy but also tasty. Meyer attributes some of his success to blue ocean strategic thinking. He explains, "Blue ocean thinking says, 'I don't have to be part of that scrum.' I can swim in fresh water." 
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