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The Glory of Growing: How Innovation Spurs Sustained Profits

Bernat, C.
SignIndustry,United States

Chris Berna, Co-Founder and Chief Revenue Officer at Vapor Apparel, argues for a systematic approach to adapt to a changing environment. He agrees with blue ocean strategy that tomorrow’s leading companies will succeed not by competing, but by creating uncontested market space and recommends for companies to find their own blue oceans.
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