eLIBRARY

29Apr '13

Sailing a Blue Ocean: Creating Uncontested Market Spaces

Williams, R.
Asian Correspondent,United Kingdom

Conventional knowledge suggests that to distance themselves from competition companies need to either reduce costs or increase value for customers. Blue ocean strategy offers an alternative where low cost and increased value can be achieved simultaneously. The article describes how the Nintendo Wii achieved these dual objectives to successfully sail a blue ocean.
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