La Estratega del Océano Azul, en el País (The Blue Ocean Strategist in the Country)
Economic crisis has hit the strongest economies on the planet and in many countries small and medium enterprises (SMEs) have been hit the hardest. Colombia is one such example, where a large part of the economy is generated by SMEs and companies find it extremely challenging to remain profitable. Only a change in strategy can save companies from falling, yet challenging times have depleted already scarce resources required for transformation. Blue ocean strategy offers tools that can help reduce costs and differentiate companies in the eyes of customers, and promote sustainable growth.