eLIBRARY

27Feb '18

Iguama, una startup viento en popa

Win Entrepreneur Magazine,Guatemala

In this interview, Diego Fernandez, CEO of Iguama - an e-commerce cross-border shopping club where Latin Americans buy top quality U.S. brands at affordable prices – explains that he started his company thanks to the application of Blue Ocean Strategy and talks about the successes and failures he went through.
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