eLIBRARY

04Sep '18

How businesses can turn non-customers to clients

Openda, F.
The Star,Kenya

How do we lure potential buyers in today’s highly competitive market? Prof Ramon Casadesus-Masanell, the Herman C Krannert Professor of Business Administration at Harvard Business School, shares insights on value innovation, a key tactic for businesses and the cornerstone of Blue Ocean Strategy.
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