eLIBRARY

01Mar '12

Disruptive Product Innovation Strategy: The Case of Portable Digital Music Player

Disruptive Technologies, Innovation and Global Redesign: Emerging Implication

Theme: Case analysis of Apple’s iPod, illustrating how blue ocean tools can be used for strategic innovation.

Summary: The authors note that in today’s business world, many companies are in search of innovative strategies for moving into new markets not yet occupied by fierce competitors. In light of this propensity, many academics and managers attempt to find systematic frameworks for strategic decision making. In this chapter of their book, the authors suggest employing blue ocean strategy frameworks to this end. Using Apple iPod to illustrate their point, the authors posit that blue ocean strategy provides various tools for managers that support their efforts to identify a gap in an existing market and create a truly innovative new market where competition becomes irrelevant.

Reference: Islam, Nazrul, and S. Ozcan. "Disruptive Product Innovation Strategy: The Case of Portable Digital Music Player." In Disruptive Technologies, Innovation and Global Redesign: Emerging Implication, edited by Ndubuisi Ekekwe and Nazrul Islam. Hershey: IGI Global, 2012.
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