eLIBRARY

21Sep '11

Buyer Utility Map in Blue Ocean Strategy

Gunawardana, G.
Daily Mirror,Sri Lanka

This article discusses the blue ocean strategy’s Buyer Utility Map, and shows how it can help managers identify and unlock the different levers of buyer utility to break away from the competition and create new market space.
We use cookies to ensure you get the best experience on our website and continuing implies your consent - Read our full cookie policy Okay, don’t show me again