Blue Ocean Strategies: Should Asia-Pacific Managers Sail in These Waters?
Asia-Pacific Journal of Business AdministrationTheme: Editorial describing blue ocean strategy’s significance for Asia Pacific region.
Summary: This editorial suggests that blue ocean strategy offers invaluable lessons for companies in the Asia-Pacific region. Using a quadrant matrix, the authors describe the variability among Asian-Pacific companies’ approaches to strategy along the dimensions of time (past/future) and focus (thinking/acting). The authors plot the strategic concerns of a number of the papers published in the present issue of the journal within this framework. Blue ocean strategy, the authors posit, provides a way to bridge the spaces between the four quadrants and suggest it fills a significant gap in strategic thinking at a time when the traditional arsenals of analytical tools and strategic planning frameworks have lost their luster for companies in the Asia-Pacific region.
Reference: Dufour, Yvon, and P. Steane. "Blue Ocean Strategies: Should Asia-Pacific Managers Sail in These Waters?" Asia-Pacific Journal of Business Administration 1 (2009).