Who creates alternative profiles for a given level?

Kim & Mauborgne: It is always done by a cross-functional group of senior managers chosen to lead the process. At the middle management level, they interview both the heads of and subordinates of mid-level managers. The senior team of 10-15 managers driving the process is split into three subteams, with each subteam drawing the alternative to-be leadership profiles for a particular level.

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