Your Pre-order Bonuses


Pre-order 1 Copy & Receive
EVERYTHING TO GET YOU STARTED AND KEEP YOU INSPIRED (more than $200 value)

Blue Ocean Studio

Tired of competing? Ready to make a BLUE OCEAN SHIFT? Get 3 months free access to Blue Ocean Studio *, an easy-to-use, digital workspace where you and your team can start making a BLUE OCEAN SHIFT. Blue Ocean Studio guides you step-by-step on how to get clear on the current state of play, uncover the hidden pain points that limit the size of your industry, discover an ocean of noncustomers, reconstruct market boundaries to seize new growth, …and lots more! Here you and your team can share ideas and collaborate in real time, anywhere, and on any project.

Blue Ocean Reports on Industries

The choice of two out of 16 reports featuring companies, organizations, and individuals applying the blue ocean approach in selected industries. The industries featured include manufacturing, healthcare, education, agriculture, entertainment, energy, food and beverage, gaming, legal, public sector, real estate, retail, sport, technology, media and telecommunications, and transportation. These compendiums offer a rare opportunity to learn how others are pursuing blue oceans in diverse industries.

Blue Ocean Inspiration

An e-book with 50 of the most inspiring blue ocean quotes. These are sure to inspire you and keep you on track as you begin your blue ocean journey.

Pre-order Your Copy!

Pre-order before September 26, email your receipt to preorder@blueoceanshift.com with “Pre-order #1” in the subject, tell which TWO reports you would like and get your free bonuses!

* This pre-order bonus does not include access to the Blue Ocean 101™ course and its companion Blue Ocean 101™ ‘course project’ within the interactive Studio.


Pre-order 5 Copies & Receive

DEEP DIVE INTO BLUE OCEAN SHIFT (more than $1000 value)

This includes THE EVERYTHING TO GET STARTED AND KEEP YOU INSPIRED package, plus:

Group Webinar with the Authors(one invitation for every five books pre-ordered)

Take a deep dive into BLUE OCEAN SHIFT with this blue ocean webinar. Here you get one invitation for every five books pre-ordered to a one-hour group Q&A webinar with authors Chan Kim and Renée Mauborgne. So if you pre-order 25 books, for example, you will receive five webinar invitations. The authors will answer your questions about BLUE OCEAN SHIFT, Blue Ocean Strategy, and how to apply the concepts. You will learn directly from their experiences, and have the chance to submit your questions to the authors. They will answer as many questions as they can within the webinar.

Autographed Bookplates

We constantly receive requests for autographed copies. We will sign and ship autographed bookplates by Chan Kim and Renée Mauborgne, a rare opportunity. You will receive one signed bookplate for every order of 5-29 books.

Blue Ocean Leadership e-book

Did you know that a mere 30% of employees are engaged at work? Research has shown that the vast majority are merely getting by, or worse, actively disengaged and counterproductive. How can you turn these disengaged employees into fully engaged ones? That’s what Blue Ocean Leadership is all about. This 52-page e-book is your in-depth guide to becoming a blue ocean leader. You will learn the four pillars of Blue Ocean Leadership; how to see your current leadership reality; how to develop and select your new leadership profiles; the mind map of Blue Ocean Leadership; and lots more.

Pre-order Your Copies!

Pre-order before September 26, email your receipt to preorder@blueoceanshift.com with “Pre-order #2” in the subject and get your free bonuses!


Pre-order 30 Copies & Receive

IMMERSION INTO BLUE OCEAN SHIFT (more than $5000 value)

This includes everything in THE EVERYTHING TO GET STARTED AND KEEP YOU INSPIRED & DEEP DIVE INTO BLUE OCEAN SHIFT packages, plus:

Group Webinar with the Authors (one invitation for every book pre-ordered)

Take a deep dive into BLUE OCEAN SHIFT with this blue ocean webinar. This is the same webinar as in package two but you will get individual invitations for every book you pre-order to a one-hour group Q&A webinar with authors Chan Kim and Renée Mauborgne. So if you pre-order 50 books, for example, you will receive 50 webinar invitations. The authors will answer your questions about BLUE OCEAN SHIFT, Blue Ocean Strategy, and how to apply the concepts. You will learn directly from their experiences and have the chance to submit your questions to the authors, who will answer as many questions as they can within the webinar.

National Blue Ocean Strategy Initiatives book

Published by the Prime Minister’s Office in Malaysia, this hardcover book looks at a range of the blue ocean initiatives pursued by the government of Malaysia over the last nine years. Examples range from fighting crime, to helping entrepreneurs launch and grow their businesses, to creating one-stop service centers across the urban and rural areas, to women’s empowerment. Not available for purchase anywhere, this is a must-have for anyone wanting to learn how the concepts of BLUE OCEAN SHIFT and strategy are applied in the public sector.

Blue Ocean Reports on Industries

Get all 16 reports featuring companies, organizations, and individuals applying the blue ocean approach in selected industries. The industries featured include manufacturing, healthcare, education, agriculture, entertainment, energy, food and beverage, gaming, legal, public sector, real estate, retail, sport, technology, media and telecommunications, and transportation. These compendiums offer a rare opportunity to learn how others are pursuing blue oceans in diverse industries.

Pre-order Your Copies!

Pre-order before September 26, email your receipt to preorder@blueoceanshift.com with “Pre-order #3” in the subject and get your free bonuses!

If you would like to order more than 100 copies of the book for your employees, your school, your book club, or for whatever reason, please send an email to preorder@blueoceanshift.com and let us know! We may be able to work out a special offer for your group.