Blue Ocean Explorer

Give your team hands-on experience of executing a blue ocean strategic move,
led by a world-class blue ocean practitioner.

About Blue Ocean Explorer

Blue Ocean Explorer™ is a transformative, three-day workshop based on the concepts of Blue Ocean Shift®. It is designed to take you and your team through a systematic process to create your own blue ocean move.

Whether you are managing your own entrepreneurial business, a business unit of a multi-national company, a government project or a non-profit initiative, Blue Ocean Explorer™ will help you inspire your team’s confidence, create new demand and seize new growth.

Here’s What You Get

Here’s How It Works

Blue Ocean Explorer™ is conducted onsite and online through the use of the Blue Ocean Studio®, an online, interactive and collaborative workspace where you will gain practical experience in applying the concepts of Blue Ocean Shift®.

PRE-WORKSHOP PREPARATION

  • Self-paced online learning through the Blue Ocean 101™ course
  • Pre-workshop assignments

WORKSHOP – DAY 1

  • Avoiding red ocean traps
  • Shifting to a blue ocean perspective
  • Tuning up your blue ocean tools and frameworks
  • Mapping your portfolio of offerings
  • Visualizing your strategy reality
  • Uncovering hidden pain points
  • Exploring the field and validating your assumptions

WORKSHOP – DAY 2

  • Looking beyond existing demand and discovering an ocean of noncustomers
  • Reconstructing market boundaries I
  • Reconstructing market boundaries II
  • Exploring the field and validating your assumptions

WORKSHOP – DAY 3

  • Developing alternative blue ocean moves
  • Communicating your blue ocean move
  • Selecting your blue ocean move
  • Deciding and executing your blue ocean move
  • Charting your project roadmap and selecting your team members

Frequently
Asked Questions

The workshop participation fee is USD 2,850 per participant which includes a three-month subscription for the Blue Ocean Studio® and Blue Ocean 101™ course. Details of Blue Ocean Studio® and Blue Ocean 101™ course are available under their respective product pages.

Payments are always made in USD. If you have a card or bank account in non-USD currency, in most cases, your bank will automatically make the conversion.

Click ‘Register’ at the top of this page to create an account with Blue Ocean Academy™. You will then be taken to the main dashboard where you can subscribe to Blue Ocean Explorer™ by clicking on the Blue Ocean Explorer™ tile.

Upon successful payment, you will receive three emails:

  1. A confirmation email from the payment gateway, Stripe
  2. An email confirming your enrolment into Blue Ocean Explorer™
  3. An email containing a promo code that you can use to enrol into Blue Ocean Studio® or any other product within Blue Ocean Academy™

Yes, you need to have an active Blue Ocean Studio™ subscription to participate in Blue Ocean Explorer™. If you do not already have a subscription, you may use the voucher in your third welcome email to get a three-month subscription to the Blue Ocean Studio®.

You must complete the Blue Ocean 101™ course before the start of the three-day workshop. The workshop will also be conducted using the interactive Studio, and you will need to have access to participate.

Blue Ocean Explorer™ is conducted via onsite and online guidance through the use of Blue Ocean Studio®, which is facilitated by expert blue ocean practitioners. The workshop is limited to 30 participants who are divided into groups of five, on average.

Blue Ocean Studio® consists of an online, interactive and collaborative workspace where you will gain practical experience in applying the concepts of Blue Ocean Shift®. Following a step-by-step guided process, you will use all the blue ocean tools and frameworks to create and collaborate with your team, anytime and anywhere. Blue Ocean Studio® offers you a transformative way to collaborate with your team and win collective buy-in for implementation as you formulate your blue ocean ideas.

A full record of your project work will be available for download from your interactive Studio® and you may also continue to use your Blue Ocean Studio® after the workshop for as long as your subscription is valid.

Upon completion of the three-day workshop, you will receive a Certificate of Achievement. You will also have received a Certificate of Completion for completing the Blue Ocean 101™ course successfully as part of the pre-workshop preparation.

You will also receive a full PDF report and a downloadable file of your work during the workshop. You will also be able to continue using Blue Ocean Studio™ for the remainder of the subscription to continue creating your own blue ocean moves.

The workshop can be customized to meet your company’s specific needs, and can also be delivered in-house at your preferred designated venue upon request.