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With the International Conference on Blue Ocean Strategy (ICBOS), Malaysia has put itself on the map as a creative and innovative nation. On 16 – 18 August over 5,500 participants, representing 45 countries, attended the conference themed “Transforming Nations Through Creativity and Innovation”.

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Transforming Nations Through Creativity and Innovation

Heads of State, civil service leaders and representatives from the United Nations (UN), the Organisation of Islamic Cooperation (OIC), the Association of Southeast Asian Nations (ASEAN) and the Commonwealth Association of Public Administration and Management (CAPAM) gathered in Putrajaya, Malaysia for the ICBOS 2016. The three-day conference showcased the success of National Blue Ocean Strategy (NBOS), a strategy for national development based on the principles of delivering high value while keeping costs low. Since its adoption in 2009, over 90 NBOS initiatives have been implemented by over 80 ministries and agencies, which closely collaborate to share resources, eliminate duplication and deliver high value to the Malaysian citizens.

Impact of the ICBOS

The ICBOS triggered large global media coverage. More than 500 articles in both domestic and international media shared the success story of how Malaysia is making waves in public development. Moreover, many of the attendees expressed an interest in replicating NBOS initiatives in their own countries. Kenya has already set up 40 Urban Transformation Centers (UTC) in the last few years, and countries like Thailand and many others are expected to follow soon. Having set itself the ambitious goal of becoming an advanced nation by 2020, Malaysia’s creative and innovative blue ocean approach is now set to lead the way forward in national development all over the world.

ICBOS in the Media

  • Blue Ocean Strategy catalyst for ‘internal revolution’

    New Straits Times, Malaysia, 16 August 2016

    The Blue Ocean Strategy (BOS) has not only served as the catalyst for an ‘internal revolution’ on how business is conducted, but has also changed the way ministries operate. Prime Minister Datuk Seri Najib Razak said the BOS has transformed how ministries work, creating a win¬win situation for the public and the government.

  • Billions saved through NBOS, says Malaysian PM

    Daily Express, Malaysia, 17 August 2016

    Malaysia has saved billions of ringgit through several initiatives undertaken via the National Blue Ocean Strategy (NBOS) since 2009, said Prime Minister Datuk Seri Najib Tun Razak. The Urban Transformation Centre (UTC), an NBOS success story, has helped the government save RM1.5 billion by renovating and modifying existing underutilised buildings at the lowest possible cost, he said.

  • King happy with Blue Ocean Strategy

    Swazi Observer, Swaziland, 17 August 2016

    His Majesty the King joined other heads of state and government yesterday to witness the success that this strategy has delivered for Malaysia and if his speech at the conference is anything to go by, we could soon be swimming in a Blue Ocean on our dry land.