Small and Medium-sized enterprises (SMEs) around the world account for 95% of all businesses and 77% of employment on average, yet their contribution to GDP is a mere 54%. Clearly something is amiss.
Part of the problem here is the high failure rate associated with startups. Entrepreneurship is fabled to be a black box – a random act resulting from some combination of genius, luck, or trial and error. What if creativity could be cultivated systematically and failure associated with entrepreneurship minimized through the use of proven methodologies and frameworks? How can we create a more systematic way to help entrepreneurs succeed? Blue ocean strategy tools and frameworks provide a compelling path to achieve just that.
The conversation has begun.
Here we explore how entrepreneurs around the globe are using blue ocean strategy to break out of the red ocean and achieve strong results. So what are you waiting for? Read on and get inspired!