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Blue Ocean Entrepreneurs

Small and Medium-sized enterprises (SMEs) around the world account for 95% of all businesses and 77% of employment on average, yet their contribution to GDP is a mere 54%. Clearly something is amiss.

Part of the problem here is the high failure rate associated with startups. Entrepreneurship is fabled to be a black box – a random act resulting from some combination of genius, luck, or trial and error. What if creativity could be cultivated systematically and failure associated with entrepreneurship minimized through the use of proven methodologies and frameworks? How can we create a more systematic way to help entrepreneurs succeed? Blue ocean strategy tools and frameworks provide a compelling path to achieve just that.

The conversation has begun.

Here we explore how entrepreneurs around the globe are using blue ocean strategy to break out of the red ocean and achieve strong results. So what are you waiting for? Read on and get inspired!

See the Entrepreneurship News from Around the Globe

26Jan '17

Biz Meet Sails To Blue Ocean

Gangly, A.
The Telegraph

The theme of this years annual conclave at Indian Institute of Management - Ranchi was “Turning the ocean blue”. Ten speakers from leading firms such as Lenovo, Samsung Electronics, Godrej Consumer products, Bombardier, Exicom Tele-Systems and KPMG spoke on the theme, sprinkling their speeches with real-life experiences.
11Jan '17

The Explainer: Blue Ocean Strategy

Harvard Business Review

An explainer video by the Harvard Business Review shows why blue ocean strategy is so important for any company wishing to succeed in the long run.
11Jan '17

Jack Lalanne And His Swim In The Blue Ocean Strategy

Norris, R. E.

Listen how blue ocean strategy made Jack Lalanne the “godfather of fitness.”
03Jan '17

Strawberries Tourism: Saudi Engineer Succeed In The Cultivation Of This Winter Fruit In The Heart Of The Desert


Read how blue ocean strategy inspired Mohamed Allahaidan, a Saudi engineer, to start his own strawberry farm in the middle of a desert.
12Nov '16

블루오션 전략, 그 후… 이론 창시자 김위찬·르네 마보안 스마트폰 기능 더하는 대신… 스마트폰 한번도 써보지 않은 고객 잡아라 [Looking For A Market Without Competition Once More]

Weekly Biz

An interview with Professors W. Chan Kim and Renée Mauborgne looks at why 11 years on, blue ocean strategy is still valid and relevant.
06Nov '16

How Five Quebec Companies Successfully Used A Blue Ocean Strategy To Redefine Their Market

Bélanger, K.

Five Canadian companies that implemented the Four Actions Framework and created their blue oceans.
14Sep '16

5 Extraordinary Books for Extraordinary Entrepreneurs

The Nigerian Voice

The business intelligence team at Jumia Market, Nigeria’s largest online marketplace, have listed Blue Ocean Strategy as the top book that entrepreneurs should read. They write, “reading this book will help you grow new thoughts and ideas which will in turn ensure the success of your business.”
01Sep '16

Madame B: Chronique De Bibliothèque / Entreprendre Autrement : Quelques Lectures [Mrs. B: Chronic Library / Business Differently: Some Readings]

Rumeur du Loup

Blue Ocean Strategy is a suggested inspiring read for current or would-be entrepreneurs by Rumeur du Loup, a magazine committed to promoting cultural and artistic life of the KRTB region in Quebec.
01Sep '16

5 действенных способов проверить бизнес-идею на прочность [5 Effective Ways to Test the Strength of a Business Idea]

Startup Ukraine

Blue Ocean Strategy is named by entrepreneurship incubator Startup Ukraine as a book for entrepreneurs to read.