Blue Ocean Entrepreneurs

Small and Medium-sized enterprises (SMEs) around the world account for 95% of all businesses and 77% of employment on average, yet their contribution to GDP is a mere 54%. Clearly something is amiss.

Part of the problem here is the high failure rate associated with startups. Entrepreneurship is fabled to be a black box – a random act resulting from some combination of genius, luck, or trial and error. What if creativity could be cultivated systematically and failure associated with entrepreneurship minimized through the use of proven methodologies and frameworks? How can we create a more systematic way to help entrepreneurs succeed? Blue ocean strategy tools and frameworks provide a compelling path to achieve just that.

The conversation has begun.

Here we explore how entrepreneurs around the globe are using blue ocean strategy to break out of the red ocean and achieve strong results. So what are you waiting for? Read on and get inspired!

See the Entrepreneurship News from Around the Globe

30Apr '17

‘DLD Talk’ Launched To Improve Operations And Efficiency

Dot Emirates

Dubai Land Department (DLD) recently launched a new specialized reading and strategic innovative thinking initiative under the title ‘DLD Talk’ that comes in line with the department’s ongoing efforts to develop its employees and motivate them to improve their operations and customer services. In the second phase, blue ocean strategy workshops for the sector and department managers will be organized to help them explore a new vision for leadership and innovation.
26Apr '17

Is DSI Drifting Into A Red Ocean?

Charles, F.

Frédéric Charles, the director of Digital Strategy & Innovation at SUEZ Smart Solutions, argues that if DSI, a global high-tech group active in the construction market, was to stay profitable it must implement a blue ocean strategy.
21Apr '17

Nine Books That Will Inspire Every Entrepreneur

Cabelllo, C. R.
Sage Experience

Blue Ocean Strategy named as one of the “classics that every entrepreneur should read before embarking on the adventure” by the author of the article, Carlos Roberto Cabelllo.
19Apr '17

Break Free From Your Competition

Giacomassi, R.

Interested to know the six basic approaches to implementing blue ocean strategy? The article gives a short summary of each approach.
17Apr '17

Blue Apron And Professional Development For Teachers

Coryell, P.

The article discusses the need for fresh models of professional development for teachers and uses the example from the foods market to show what’s possible. The meal kits industry used blue ocean strategy’s Three Tiers of Noncustomers framework, and as a result created a new market, which addressed customers’ core inner needs. Blue Apron, the market leader with an estimated 71% market share, now delivers more than 5 million meals a month and has been valued at $2 billion. 
10Apr '17

A Disruptive Plan For Complex Chronic Patients

Varela, J.
Avances en Gestión Clínica

Research has suggested that the cost attributed to clinical practices of questionable value is in the range of 25% to 33% of health budgets of all countries. In terms of the Spanish health expenditure, this could be interpreted as a waste of between 20-27 billion euros per year. There is a huge need to tackle the issue, and one of the proposed solutions is to implement a blue ocean strategy.
07Apr '17

Five Non-Fiction Books Southeast Asian Entrepreneurs Should Read Now

Dyogi, L. K.

“What I like about Blue Ocean Strategy is that it goes beyond the usual strategy frameworks taught in business schools and focuses on the idea of value innovation that leads to blue ocean uncontested markets. Whether you are in an old or new industry, it's a different perspective and paradigm for leaders and owners to either create or reinvent their strategic position,” says Jomar Aunario, head of operations at RTL, a research, communications, and strategy company from the Philippines.
18Mar '17

Management Guru: Flee Competition For A Blue Ocean

SVD Näringsliv

Prof. Renée Mauborgne’s interview on blue ocean strategy, which she gave during her visit to Sweden for the Innoday conference.
05Mar '17

Procurement: Blue Ocean Strategy

Mirza, H.

Hamada Mirza, an eProcurement specialist with Procurify, showcases Home Depot as a blue ocean example. The author argues that by offering home repair workshops to non-professionals and providing low prices, the company created an uncontested market space and became “one of the most recognizable brands of the past half century”.